IntenseDebate - mcfcforever

16 years ago @ Untitled - Google Egg on Face · 0 replies · +1 points

Having now done the Google challenge for the past few weeks I wonder whether their business is really sustainable for the long run. Who want's to put that much effort into managing an ad campaign, spending money on having a poorly placed ad, having no idea in many cases where a content focused ad was actually placed.

I for one am glad when Google foul up as it encourages others to do better and puts off potential customers. What we need here is competition

16 years ago @ Toby's Tumblr - Content is not king in... · 0 replies · +1 points

A broadcaster without content is dead in the water. Its interesting to see the differences between BBC and ITV in the UK - as funding declines for the ad revenue financed ITV they have few options other than to reduce content quality and quantity - next step further audience erosion and further ad revenue erosion. The better funded BBC continues to make quality content and has less financial pressure to cut back on this/

Digiatal convergance and social networking do seem to be the current driving forces in media but in the long term as internet usage becomes increasingly ubiquitous users will demand decent content otherwise we're all going to be left being entertained and informed by Twitter or Facebook. Given time content will return as king - but hopefully not the banal kind that ITV serves up. Worst football coverage ever and an obsession with light entertainment and really poor drama. Perhaps light entertainment is thus called because its light on entertainment.

16 years ago @ emc - Google pushing it too ... · 0 replies · +1 points

I think there is a major long term issue with this business model for both Google and original news content providers. We know (alas) that all contents free on the web - so ideas of asking people to pay is a nonsense. However if Google remove the source of funding of news publishers by reporoducing their copy and serving their own ads then this severely reduces the incentive for news creators.

Some may see this as no problem at all but the reason the internet is as healthy as it is today in terms of content is because paid journalists research and analyse situations and provide thoughtful independent write-ups thereof. No disrespect to all the independent content producers out their on their blogs and twitters but you all need this well resourced journalism as a starting point to the great debates you fuel

So i'm not convinced this is the efficient working of a free market - more like daylight robbery!

16 years ago @ Ruminations - Another bubble waiting... · 0 replies · +1 points

I agree with Mr Wheeler - you have to have a bubble for a bubble to burst and I just don't see a swelling in market capital anywhere right now.

If I were a betting man - I'd be less pessimistic than John - trouble is which horse to back. Perhaps I'll take another look at the form guide for Cheltenham - going will be soft but not as soft as the market for companies that depend on online advertising for a living.

16 years ago @ Internet stories from ... - Korea is Naverland? · 0 replies · +1 points

Baidu in China arrived after Google (it was a terrific investment for the VC wing of our group returning a 1000% ROI) and I think it wins because it properly understands both formal and informal useage of Chinese character input. I'm not sure an algorithm based primarily on linkages needs to adjust to local culture but it certainly does need to have some basic understanding of what input search terms actually mean.

16 years ago @ Untitled - Mobile Advertising · 0 replies · +1 points

I disagree I think we will see some novel advertising models and platform s going mobile. Its inevitable! We're all going mobile the adoption rate of all kinds of handheld digital devices is phenomenal - statistics will soon show that every person on the planet owns 3 or more.

I think the kind of adverts will be very different - much more action oriented, less display and highly personalized based on phone usage and location. Mobile ads might also increase further the rate of mobile take up with advertising revenue potentially driving down the cost of connection and device to the user

16 years ago @ http://venkatesh.tumbl... - Crowdsourcing a Web 2.... · 0 replies · +1 points

I think theres some real processing power behind crowd sourcing for more than just media - although a neat idea by CNN there. Pictures are great but I find too much in the way of public opinions during news features are actually distracting.

It seems easy enough to post up a problem or challenge you face on a big enough community site - maybe Tweeter it - and given a big enough audience the probability of picking up a solution, tips, insight or some sense of general balance of opinion is high.

The real question is how efficient is crowd sourcing someone has to sift through responses/contributions and make selections or combine and compile. It would be interesting to draw up a short list of the required conditions to make crowdsourcing effective

16 years ago @ NYC Restaurants - Visualizing Data · 0 replies · +1 points

When data is presented as a complex 3d shape its sometimes difficult to interpret what its telling the user. I agree with visualizations as being helpful but as they become increasingly complex there needs to be more guidance to the user on how to interpret what they're seeing - otherwise to many these visualizations might as well be brightly coloured interesting rock formations!

16 years ago @ Untitled - Independent Auditing o... · 0 replies · +1 points

Interesting dilemma in that Google hold out that they are better than just measuring clicks but are supporting customers by detection of invalid clicks whilst advertiser's site web analytics are prone to estimation error.

Can't site logs owned by the advertiser clearly show how many users came to the landing page from a Google Ad click. Then Google's billing should show a number less than or equal to this, More helpfully they could provide more information on their bill about invalid clicks.

Given the complex way in which Google Ads works a better customer interface to build trust and transparency would appear to add value to their current model, as it reinforces the idea that people are getting what they pay for.

As content providers find more effective ways to compete against Googles paid search model - Google may need to be more communicative with its customers about how it does things.

16 years ago @ Untitled - Marketing in the Techn... · 0 replies · +1 points

Shall we take bets on whether this will be a commercially viable product or just a high tech entertainment gimmick.

Its about time the joystick came back as a proper user computer interface!!

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