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It's nice to see you in these parts. Thanks for the comment and I'll see you on Buzz Feed!
My first advice for clients, mainly restaurants is to have an optimized mobile version of their site. Beyond that, second priority most definitely is to be listed and found on all the major review sites, Yelp, UrbanSpoon and Trip Advisor. iPhone app would be third, but as we both know financially it's not for every restaurant. For the major brands it's is a necessity though. Mobile Marketing via SMS text messaging is another method, but it's not something I personally recommend.
You nailed with it Google Maps/Local search. I think that takes more precedent than anything else. I was not even thinking in SEO terms, but that's a great point, and one that I should of included in this post!
If I had invites to hand out, you know I would gladly send you one :-)