yannigroth

yannigroth

21p

10 comments posted · 3 followers · following 0

7 years ago @ 15inno - Top 5 Countries for Op... · 0 replies · +1 points

eYeka (disclaimer: I work there), Studyka

7 years ago @ 15inno - Top 5 Countries for Op... · 0 replies · +1 points

There is an interesting company called ATIZO that does great work in that area, with Migros and other clients

7 years ago @ 15inno - Top 5 Countries for Op... · 0 replies · +1 points

I think the crowdsourcing platform SPRINLEAP is South-Africa based

9 years ago @ My crowdsourcing blog - La importanc... · 1 reply · +2 points

I agree Enrique, and as one person (a member of the creative crowdsourcing community eYeka) that I interviewed recently said "it helps the frustration level go down" if you don't win a contest. Community managers are the "invisible hands" that can make a difference in crowdsourcing

9 years ago @ My crowdsourcing blog - Diseñadores... · 0 replies · +3 points

THanks Enrique ;-)
like you I think that it's surprising, especially since competitions and calls for submissions are very frequent in creative industries (see in architecture, for example, where pitching projects is the norm). If the logic of competition is in the ADN of reative industries, why do people rebel against spec work more than in the R&D sector? Maybe the people in R&D are more intrinsically motivated to solve challenging questions? Maybe the amount of prizes plays a role? Maybe it's the IP policy of creative contests that makes people angry?
Interesting research question indeed, I guess you started a project on that? ;-)

9 years ago @ My crowdsourcing blog - Diseñadores... · 2 replies · +4 points

Tengo dificultades con el discurso de "crowdsourcing es malo, excepto para las industrias fuera de la mina" ... ¿Qué pienses Enrique?

Y cuando dice que "todos hemos tenido que pasar por la misma etapa, y no existía todavía el crowdsourcing. Existía el esfuerzo, la persistencia, la motivación, las ganas que te animaban a preparar tus propias propuestas y crear un portafolio decente", no piensa que aplicaciónes del mundo real estan mejores para estudiantes que aplicaciónes abstractes de la universidad?

but why not apply to real then?

9 years ago @ 15inno - Choosing the Right Ope... · 1 reply · +1 points

Hi Stefan,

this is an interesting topic! I think you tenk to forget that when choosing an Open Innovation partner who leverages crowdsourcing, there are two elements: (1) a platform and (2) a crowd or community.

Your two clusters only comprise actors who can provide you with a platform or a way to manage an Open Innovation initiative, but who don't have a community of motivated and interested people who can contribute.
- platform providers like Spigit or BrightIdea are very good at building a functional, customized platform that is open for everyone (by that I mean both internal and external stakeholders). However, if you don't know who to talk to or if your subject is boring, it's tough to get relevant participation
- agencies/consultancies like Promise or InSites are another useful way to generate ideas and/or insights, but they are more marketing-focused and less innovation-focused. They allow you to connect with consumers in various ways but to me they fall more into the Co-Creation than the Open Innovation

I'm surprised that you don't speak about innovation intermediaries that have both (1) a platforms and (2) a community!? Think about Innocentive, Kaggle or eYeka, who have more or less open platforms, motivated communities and regular challenges that run on their sites. This allows companies to host challenges even faster that the 3 months you talk about above, companies can have new ideas or solutions within weeks! Their crowds are big and very diverse, both on the skill-side than on the geographical side.

About OI initiatives in Asia, it's quite limited indeed. I know of some experimants (http://yannigroth.wordpress.com/2012/05/05/crowdsourcing-in-china-learnings-from-the-red-mat-design-experiment/), platforms (http://yannigroth.wordpress.com/2012/03/02/understanding-participation-on-a-massive-crowdsourcing-platform/) and examples (http://yannigroth.wordpress.com/2012/05/22/consumer-creativity-across-cultures-the-case-of-basketball-fans/) but that's not really open innovation. Nokia translated ints website IdeasProject into Chinese too (http://yannigroth.wordpress.com/2012/01/18/one-brand-different-platforms-part-8-nokias-wise-approach-to-crowdsourcing/), but I'm not sure what they got out of it...

Hope this helps!

9 years ago @ My crowdsourcing blog - ¿Qué es el... · 1 reply · +3 points

Hi Enrique, just finished reading the paper - it's very helpful! In your conclusion you mention further research possibilities about conceptually related terms like Open Innovation - maybe this can help? http://yannigroth.wordpress.com/2011/10/18/academ... Keep up the good work!

10 years ago @ My crowdsourcing blog - Porqué YouT... · 0 replies · +2 points

Very true! As Daren Brabham (PhD, Univ. of North Carolina) says: "This process is one that is sponsored by an organization, and that the work of the large network of people—the “crowd”—is directed or managed by this
organization throughout the process. This is very different from, say, the online encyclopedia
project Wikipedia, where an open space exists for individuals to work collaboratively"

11 years ago @ 15inno - The Failures of Open I... · 0 replies · +1 points

Hi everyone. I would have the same question than François : do you have examples of failures in open innovation and/or co-creation ? I mean those who fail certainly withdraw their engagement platforms from the web and don't communicate around this failure !

I would suggest another reason for failure : the lack of targetting of the contributors. It's like going on facebook and waiting for 'fans' and 'likes' ; it won't work ! I think successful communities like Innocentive or eYeka do have success because their gather the solvers, the creatives. What do you think ?