I have ordered a few of their products and to be honest I am quite underwhelmed. I don't think they are worth the money they are priced at and I just don't get the hype. Especially stuff like generation lippies - they just suck for the price, they are drying on the lips and settle down in a not very nice way. I kind of wish I did not believe in the hype as it does not live up to it at all.
As a person who reads a lot of blogs I really like being able to go from one blog post to another using blogloving frame. I much prefer it than having to go to each blog individually, I read and view much more than I would if I had to open up each post by itself.
I would guess it's the need to get new products. Instead of finishing what you already have and getting something new to add to your stash. I mean, how many blushers do you need? Does anyone ever finished one?