en-us https://www.intensedebate.com/users/833693 Comments by John David Smith http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/#IDComment59950832 Grant McCracken's "Chief Culture Officer" book has some interesting things to say about brands that interact creatively with the larger culture (the culture around healthcare in this case). This is a nice example of how technological opportunity can mix with an expansive view of "brand". Fri, 5 Mar 2010 22:46:11 +0000 http://www.brentcsutoras.com/2010/02/20/ge-sponsors-diggs-entire-health-section/#IDComment59950832