PhilEsq
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Phil Franckel
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For 30 years, I've heard lawyers advertising on the radio and quickly disappear when they were not using a vanity phone number but the lawyers with a vanity phone number has been advertising on the radio for many years. It's not surprising, because if the desired reaction is to call a phone number, it is very difficult for someone to remember and a phone number after hearing it on the radio.
A study on the use of toll-free 800 numbers in radio advertising measured the difference between using an 800 vanity number versus an 800 numeric number and found that the 800 vanity phone number resulted in 14 times more phone calls. http://www.800response.com/whitepaper/toll-free-n...