gdp's Comments

Cision Blog : Five Social Media Blogs that Hit the Mark

Sun, 24 Oct 2010 12:31:00 +0000

Thanks for the mention. I should point out that Dan Primack of Fortune.com disagreed strongly with my advice and posted a counter-argument that is worth reading.

HandsOn Blog : NCVS Panel: Finding the ROI in Social Media

Mon, 19 Jul 2010 17:31:17 +0000

Thanks for posting, Chris. This suggestion has provoked quite a bit of discussion. I believe ROI is easier to calculate than a lot of people think. Here is a somewhat expanded essay on what I said at NCVS.

WhatGives!? Do Something Good... : NCVS Panel: Finding the ROI in Social Media

Fri, 16 Jul 2010 02:16:18 +0000

Thanks, Chris. I'm so pleased you pulled out this clip because it addresses an issue that vexes a lot of social media pros but doesn't need to be nearly as difficult as it seems. Thanks for giving the topic some visibility!

DMNews : E-mail and Social Media: Everyone has a Job to Do - DMNews

Wed, 16 Jun 2010 11:12:05 +0000

You're right on the mark, Dave. E-mail is still the most direct and intimate way to communicate with your customers. With all our shiny new tools, we tend to forget sometimes that 70% of Americans still call their inbox home.

HandsOn Blog : Service Nerd Fantasy Panel Discussion

Thu, 13 May 2010 01:51:02 +0000

How nice to be mentioned in the company of such august panelists! Thank you!