en-us https://www.intensedebate.com/users/1181529 Comments by oliolioli http://www.digitaltrends.com/computing/apple-causes-religious-reaction-in-brains-of-fans-say-neuroscientists/#IDComment154291809 It's an interesting area to explore, but Apple's success I think is more easily explained by their very close attention to creating the best user experience possible. From the iPod clickwheel to the iPhone touch screen, and to a lesser extent OS X, they've either done existing tech better (iPod) or created entirely new categories (iPhone). Whether that 'delight' created by a good user experience is the same as a religious experience is probably a bit doubtful. Religious fervour is more to do with blind acceptance of the words of others not the pleasure gained by achieving tangible goals. Fri, 20 May 2011 09:01:05 +0000 http://www.digitaltrends.com/computing/apple-causes-religious-reaction-in-brains-of-fans-say-neuroscientists/#IDComment154291809