en-us https://www.intensedebate.com/users/976421 Comments by nonprofitbanker http://www.selfishgiving.com/cause-marketing-101/commandments-of-cause-marketing#IDComment70884866 I&#039;m glad that my Commandment was helpful. And thanks for the shout out on Twitter. To give credit where credit is due, my commandment was inspired by a post entitled, &quot;When Charity is Just a Marketing Stunt&quot; <a href="http:\/\/ow.ly\/1BJCT" target="_blank">http://ow.ly/1BJCT</a> that was posted to Twitter by @koodooz. Best, Shuey @nonprofitbanker Tue, 27 Apr 2010 17:29:39 +0000 http://www.selfishgiving.com/cause-marketing-101/commandments-of-cause-marketing#IDComment70884866 http://www.selfishgiving.com/cause-marketing-101/commandments-of-cause-marketing#IDComment70725165 Where does &quot;Thou shall not use Cause Marketing simply as a Marketing Scheme/Tool/Gimmick&quot; fit in? Nice list. I particularly think that &quot;#2 You shall not confuse cause marketing with philanthropy, sponsorship or corporate social responsibility&quot; is very important. From the many discussion I&#039;ve had with people about the Komen/Kentucky partnership (many inspired my your post and others&#039;), people were particularly bothered by the Cause Marketing aspect of &quot;Buckets for the Cure&quot; and would have been much less bothered (even comfortable) with an outright donation from KFC to Komen. Shuey @nonprofitbanker Mon, 26 Apr 2010 22:09:11 +0000 http://www.selfishgiving.com/cause-marketing-101/commandments-of-cause-marketing#IDComment70725165