gdp's Comments

The UK Sports Network : I'd like to add you to my professional network on LinkedIn

Tue, 28 Feb 2012 18:06:28 +0000

Nice post! I ALWAYS ignore/disregard Linkedin invites where the messenger mentions that we are friends when I have no clue who he is, that we were colleagues when we have actually never worked together or classmates when we went to school in 2 different countries. Starting professional networking with a lie is the biggest turn off in my opinion. I also rarely accept Linkedin invite where the messenger couldn't be bothered to add a sentence as to why s/he wants to connect with me....

totalBarca : Official: FC Barcelona's 2011/2012 Home Shirt

Mon, 16 May 2011 19:38:45 +0000

Commercially strong kit. Nice to see a different stripe execution!

The UK Sports Network : Nike Wrote Its Future

Thu, 8 Jul 2010 11:57:41 +0000

Hi guys, Thanks for the comments. Nike, not being a FIFA sponsor/partner managed throughout the years to be inovative in order to link the brand to the event....and they have been successful so far. Whats impresses me is the timeframe they took to establish themselves as a football brand. I always take the year 1994 as a point of reference. Post World Cup in the US, Nike signed Brazil (previously contracted by Umbro) and attacked football. 16 years later, they achieved their objectives. On top of that, as they HAD to be creative on a marketing point of view, they came up with more and more amazing marketing activations. To a certain extend, NOT being a World Cup sponsor was a "benefit" to them. Now with their sustainability campaign (all Nike World Cup jerseys are made of 8 recycled plastic bottles), Nike is positioning itself as THE football brand who takes care of the environment.....which is a hot topic nowadays. Simple, yet powerful.

The UK Sports Network : Is FIFA deliberately kicking themselves out of the Social Media World Cup?

Tue, 15 Jun 2010 11:18:02 +0000

Great article Dan. Here is an article that outlines perfectly your views: http://bit.ly/bXq55q