en-us https://www.intensedebate.com/users/912137 Comments by karimacatherine http://smartblogs.com/socialmedia/2010/03/05/social-media-marketing-and-race/#IDComment62270611 Hi Jesse, Tackling the subject of race is/may be touchy and specially when social media is supposed to be the universal way for companies to reach, understand and engage with their customers. Social media doesn&#039;t solve the problem and it can actually, deepens the cleavage, if not properly managed. That is why, more that ever, we need people with cultural knowledge, sensitivity and know-how to work on defining, implementing and monitoring social media. I have written a post about social media being the great equalizer <a href="http://3angelsmarketing.com/2010/02/is-social-media-the-great-equalizer/" target="_blank">http://3angelsmarketing.com/2010/02/is-social-med...</a> Great read, Thank you, Karima-Catherine Mon, 15 Mar 2010 20:27:53 +0000 http://smartblogs.com/socialmedia/2010/03/05/social-media-marketing-and-race/#IDComment62270611