en-us https://www.intensedebate.com/users/927791 Comments by Jim Yaghi http://jimyaghi.com/ppc-lead-generation/ppc-tools/adwords-wrapper.html#IDComment136013067 testing again 1,2 Sat, 19 Mar 2011 09:30:45 +0000 http://jimyaghi.com/ppc-lead-generation/ppc-tools/adwords-wrapper.html#IDComment136013067 http://jimyaghi.com/ppc-lead-generation/ppc-tools/adwords-wrapper.html#IDComment135982818 testing 1,2 Sat, 19 Mar 2011 05:11:23 +0000 http://jimyaghi.com/ppc-lead-generation/ppc-tools/adwords-wrapper.html#IDComment135982818 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135492020 James, First of all, i'd like to say congratulations on getting a viral video on YouTube before i try to answer your question. I'm working on a part 2 to this article to show people another part of the formula that i didnt get into here. however, after checking out your video i can see the obvious connection with this lesson about Surprising Contrast and another POSSIBLE factor that i will touch on next week. Your video shows two cars....one is VERY expensive and exclusive, the other is relatively common by comparison. The Ferrari is small and cute, the Ford is big and a bit of a beast. The way they sit on top of each other leaves a LOT to the imagination but it looks like the FOrd is eating the Ferrari. We also think of the Ferrari as the superior car because it's faster and slicker...but in this case we are surprised by the TOTAL opposite. And the MOST viral element in my opinion is the guy at the end who OWNS the ferrari and seeing his calm face as a reaction to it all...totally unexpected. Those elements come together to tell a surprising story of contrast. the video may have gone MUCH more viral if it had a few other elements i was thinking about. for example, if we'd actually seen the crash, it probably would have made a better story. if it was shorter, it would have made a more viral story. amongst other things. and finally, there are some elements that MAY or may not have worked in its favour to kind of give it an unfair advantage. and that is the NEWS coverage which if it happened BEFORE the video got so many impressions then it probably played a bigger role in the video's virality. these are my theories on the matter and if i knew more of the background to the story, i may change my analysis. watch out next week for my next article which will give a whole other angle on this which has NOTHING to do with the content. once more, congratulations. and thank you for sharing with us this example! jim Thu, 17 Mar 2011 05:18:50 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135492020 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489837 you're welcome Shaylanna, i'm sure you don't need my help though you probably make viral videos for breakfast as a side to go with your eggs, right? :P Thu, 17 Mar 2011 05:10:47 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489837 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489669 thank you! awesome of you to say that. Thu, 17 Mar 2011 05:10:09 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489669 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489655 haha go for it, i'd love to see what you come up with! use the exercise it will help you brainstorm some ideas and remember to keep trying. Thu, 17 Mar 2011 05:09:56 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489655 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489574 no worries Karen, glad you enjoyed it!! Thu, 17 Mar 2011 05:09:23 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment135489574 http://jimyaghi.com/word/dissonance.html#IDComment134970133 LOL i did that last week inadvertantly. i was just mad at my iPhone because it was behaving badly so i bitched about it and explicitly warned everyone at the threat of severe beatings that they would be punished for defending it on my wall (like it needs warriors to protect it from mean ole bullies like me) and all the loyalists got started. i blocked them all and felt good about it. Tue, 15 Mar 2011 01:39:39 +0000 http://jimyaghi.com/word/dissonance.html#IDComment134970133 http://jimyaghi.com/word/dissonance.html#IDComment134499956 lol Camilla, i tell my nephew i want him to be a Martian some day! Sat, 12 Mar 2011 20:54:07 +0000 http://jimyaghi.com/word/dissonance.html#IDComment134499956 http://jimyaghi.com/women-business/women-mean-business.html#IDComment134354925 i figured YOU would like it Krisna hehe. you been all on your man-hate lately :P Sat, 12 Mar 2011 03:51:21 +0000 http://jimyaghi.com/women-business/women-mean-business.html#IDComment134354925 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134010773 Awww Stella! that's so nice of you to say. i think you'll find the strategy will help you make your stuff engaging no matter what. so it's smart of you to apply it outside video. i'm not a big fan of making videos myself and i'm always experimenting with surprising contrast in writing which i much more enjoy. so if you have other ideas which you like better you'll have more success on your preferred mediums. Fri, 11 Mar 2011 01:55:13 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134010773 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134010150 is it ready yet? can i see it now? :P am on skype ready to see yoru viral video. if it's good, i'll share it no worries haha Fri, 11 Mar 2011 01:53:20 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134010150 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009985 of course, i'd love to see the ideas you come up with! Fri, 11 Mar 2011 01:52:46 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009985 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009899 yes, surprising-contrast is usually the biggest element that causes people to share. there are others as @Justin Brooke mentioned earlier. people share because it adds to their current enjoyment value. glad you liked the article! Fri, 11 Mar 2011 01:52:31 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009899 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009432 yeah no worries man! glad to hear you'll be trying some of this out! Fri, 11 Mar 2011 01:51:06 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009432 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009338 Justin, that's a cool way of looking at it too. viral is one of those mysteries which one must experiment with, regardless of what method we use. i took this particular angle on the article because it gives one a mechanical starting point where they can engineer viral. the main issue i have with statements like "more useful when shared with friends" is that viral video is rarely ever useful. It's certainly more enjoyable. But you can enjoy a viral video on your own. however, your statement is also correct. An application like Facebook would not have gone viral in and of itself. Like you said, Facebook would suck without friends there to talk to. the genius was how it started.... remember, the first people invited were friends and people already networked. Facebook then became a place where they could go to enhance their friendship further. so you're absolutely right about that. Viral is made or broken ALWAYS through existing well-connected networks of friends Fri, 11 Mar 2011 01:50:39 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment134009338 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574587 i get it, your lips dont do ass. that's fine. and i know you totally wanna marry Dodson and i didnt wanna get clawed for saying something you didnt like. so am glad you were happy with the outcome :) Wed, 9 Mar 2011 11:16:05 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574587 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574469 Fo real, fo real!? i was hoping you would. no i dont read minds but i can tell you waht you're going to do next based on the last two things you did...does taht count as mind reading? i dont know. your video idea sounds dangerous...are you gonna do it FO REAL? lollllzzzzzzzzzz Wed, 9 Mar 2011 11:15:11 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574469 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574112 cool stuff Brenda, i remember the video you shot a few months back and that was top notch. i'd love to see what you come up with!! Wed, 9 Mar 2011 11:13:58 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574112 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574011 does that mean you're gonna try it? cause i seriously reckon i can do it but it requires me to get some piercings and tattoos which i'm not sure i'm ready for... Wed, 9 Mar 2011 11:13:21 +0000 http://jimyaghi.com/news/making-a-video-go-viral.html#IDComment133574011