en-us https://www.intensedebate.com/users/916123 Comments by ericpratum http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/#IDComment78394256 The point about influencers and passionate people is really just a matter of semantics. If you were looking for influencers for a client and did not have some quantitative or qualitative measure of passion, relevance, approachability, etc, then you really wouldn&#039;t be doing the whole job. In all of the influencer research I&#039;ve ever done, I&#039;ve tried to never bring an influencer before a client without having assessed their passion level. At the same time, it&#039;s going to be really difficult to figure out what sort of return you&#039;re getting on your time investment reaching out to people if you&#039;re only measuring them based on passion and not also influence. My recent post <a href="http:\/\/ericpratum.com\/2010\/04\/15\/how-are-newspapers-a-conversation\/" target="_blank">How are newspapers a conversation?</a> Thu, 3 Jun 2010 17:53:18 +0000 http://smartblogs.com/socialmedia/2010/06/03/andys-answers-how-fiskars-created-their-amazing-fan-community/#IDComment78394256