gdp's Comments

SmartBlog On Social Media : Privacy on the Web, right or responsibility

Thu, 27 May 2010 12:42:33 +0000

You give up the right to privacy when you engage in content sharing on the internet. It is your responsibility to know who has access to the content, and it is the responsibility of the content hosts to be transparent about this.

SmartBlog On Social Media : Sociology, not technology: Building your brand through old-fashioned listening

Tue, 18 May 2010 16:09:13 +0000

The basic idea here is that "social" isn't a website or a technology, it's a way of operating and interacting. Sites such as Facebook, Twitter, and YouTube are merely tools to facilitate social interaction. It's taking the cocktail party and giving it a URL and a fancy user interface. Approaching online social strategy any other way is a one-way ticket to failure. My recent post Social Responsibility – Whose Is It?

SmartBlog On Social Media : Open readership: Charlene Li takes your questions

Fri, 14 May 2010 20:54:07 +0000

Hi Charlene, I'm looking forward to seeing you at SOCAP International's 2010 Annual Conference. I'd love to hear your thoughts on whether social media initiatives in companies should be top-down (i.e. directives issued by the c-suite) or bottom-up (consumer-generated, more grassroots). Thanks for taking our questions, and see you in San Francisco!