Agreed. This whole thing would be nothing more than a few Atheism +ers crying "I'm gonna take my ball and go home cuz you won't play atheism the way I wanna play it!" If other atheists had just ignored their divisive plans in the first place. Now there's a whole bunch of people aligning themselves with groups that most rational people would consider douchebags just to oppose a movement that really deserves no more attention than a whiney child in the first place.
Guess you don't have the blank, smiling, robotic sheep look plastered to your face. So they can "see your pain" easily and know you're not a mindless, brainwashed automaton. It is frighteningly like Invasion of the Body Snatchers.