gdp's Comments

http://www.prdaily.com/ : Sweden brands itself with its own font | Articles | Home

Thu, 7 Nov 2013 10:27:32 +0000

That's no Ikea font, Alyssa. For a sans-Serif, it's a little geeky retro, what with the slash through the zero...

http://www.prdaily.com/ : Can a 7th-grader understand your press release? | Articles | Home

Mon, 14 Oct 2013 11:34:21 +0000

Besides the tech buzzwords, avoid hyperbole in general, even when warranted. For example, I missed a chance for a usually guaranteed news blurb because we used the phrase "record-breaking" in describing the performance of a company's business grown in a particular sector. It was indeed the best growth record they'd ever had, but the editor passed on it because of the word choice. I'm usually pretty good at toning down my language in press releases, but we chose that phrase specifically and strategically to reach a particular audience with an important message, but our reach was curtailed somewhat because of that...

http://www.prdaily.com/ : What does your overflowing inbox say about you? | Articles | Home

Fri, 12 Jul 2013 11:45:47 +0000

When Walt Mossberg demoed two email management tools for his video podcast, I saw how many emails HE has in his inbox. I feel a LOT better...

http://www.prdaily.com/ : PRSA chair: Rutgers PR crisis stems from months of woeful inaction | Articles | Home

Thu, 4 Apr 2013 14:37:13 +0000

Hopping on my "reclaim 'PR'" bandwagon ( http://itsfreshground.com/2013/03/its-time-to-rec... ), this is NOT a "PR" crisis. This is a crisis. I know this is a PR daily, but calling this a "PR crisis," though it makes for a concise headline, does our profession a disservice.

http://www.prdaily.com/ : 8 more phrases to ax from press releases | Articles | Home

Thu, 21 Mar 2013 14:22:32 +0000

Good write up on other phrases to avoid from the Washington Post Outlook section: http://jimromenesko.com/2013/03/20/washington-pos...

http://www.prdaily.com/ : Employee grousing spurs PR crisis for Weight Watchers | Articles | Home

Wed, 13 Mar 2013 19:22:17 +0000

Indeed, I agree! Of course that could be said of most "communication" and "PR" problems. :-)

http://www.prdaily.com/ : Employee grousing spurs PR crisis for Weight Watchers | Articles | Home

Wed, 13 Mar 2013 14:35:56 +0000

Brad, I agree that executive compensation is a really tricky issue -- maybe one of the biggest media challenges a company can face. But, whether WW facilitates it or not, grievances like these will get aired -- and because they deal with compensation, the conversations are definitely protected by federal law, so suppressing them can be a little dangerous. Having a social media policy in place that limits participation in conversations about salary, etc. is dangerous, and companies that act on any violations of these policies (especially by firing anybody) are quite likely violating the NLRA. In my book, better they get aired in a forum that the company has control over and can easily monitor. If the company is doing a good job of monitoring and communicating with employees, it might be able to keep a step ahead of The New York Times.

http://www.prdaily.com/ : The two emerging media-relations skills every PR pro needs | Articles | Home

Thu, 28 Feb 2013 19:51:45 +0000

Smile & Dial ain't dead--it's still a damn important tactic. But you're going to be sorely disappointed if it's at the heart of your media relations strategy. And I like to differentiate between Smile & Dial and Shotgun PR, though they get conflated. Shotgun PR IS dead. But having good phone skills is still VERY valuable. Using them to cold call everyone in the universe, however good your phone skills, is no way to do PR...

More Than Marketing : "More Power to the Command Line, Scotty!"

Fri, 22 Apr 2011 20:31:21 +0000

Hmm... Having comment problems. @UltraNurd ( http://www.ultranurd.net ) commented: I don't like the security risk of having the root account enabled, so I set up this simple alias to give me a root shell via sudo: alias root='sudo su -' That's in my ~/.aliases file, which is sourced by my .bashrc. You still need to be an Administrator for sudo access, of course, but this means the root account still doesn't have a password, you just use your account password to get a root shell.

More Than Marketing : Getting the Most out of Twitter, Facebook & LinkedIn (Together)

Wed, 16 Mar 2011 16:27:49 +0000

I'm all over the place, David, but in general I post my non PR/marketing related nerd/tech tips and random thoughts here, and my marketing, social media and PR thoughts at http://itsfreshground.com/blog -- which Chuck and I are WAY behind on!

More Than Marketing : Bad information breeds quickly

Wed, 18 Feb 2009 14:16:08 +0000

Has Facebook FINALLY decided to use its power for good? In addition to reversing the ToS decision, they've launched a group to seek user input (http://www.facebook.com/group.php?gid=69048030774...

More Than Marketing : Using spammy PR tactics? You could get fired!

Mon, 12 Jan 2009 17:14:34 +0000

Bryan, you didn't include the link to your old post on blogger relations and blog pitching, but I will: http://tinyurl.com/6fymg3 I'm not proud of costing someone a job, but I'm happy that SOME companies are starting to look at this more closely. Thanks for the note!

More Than Marketing : How to survive a social media s**tstorm

Tue, 23 Dec 2008 14:37:39 +0000

Morriss -- Good question! yes, he does disavow the press release: Click on his photo, or here: http://twitterhandbook.com/blog/the-biggest-douch...- it's either in the written section, or in the audio interview. Which, mind you, is long.

More Than Marketing : Aligning your three social spheres

Tue, 23 Dec 2008 03:48:10 +0000

Bryan, as always, great input! I guess I was looking at Community not in terms of engagement, but facilitation--or, in a more detached sense, as a group of people with similar interests. Sure, you need Conversations to keep that community involved and engaged--even if you're not engaged in those conversations themselves--but I'm not a purist: I think there CAN be "nascent" communities that exist but aren't active. The Community sphere, in this sense then, is about putting the mechanisms in place where conversation can happen. It involves bringing people together (encouraging them to join the community). Content, then, is the catalyst for conversations. And the conversations, then, are the glue that keep the community together and make it active. Does this address your question? I really appreciate that you're forcing me to think this through. I think this paradigm holds...