en-us https://www.intensedebate.com/users/914361 Comments by theoutsidein http://www.truthandrumours.net/2010/03/15/questions-about-ctv-keith-pelley-and-future-olympics/#IDComment62328178 a lot of questions in the first three paragraphs of your article, William.. rightfully so and i think you are just scratching the surface. these questions need to be asked. also, the question of whether or not the coverage of the olympics was successful has to be asked. underestimating audience is not good, and means revenue didn't meet its potential. unfortunately the viewership will decrease for london so rates will go down and it is highly unlikely that the consortium could break even. almost mathematically impossible, actually.. it wouldn't be a surprise to see a deal struck with cbc to become partners with sportsnet/rogers radio + tsn for london in order for ctv to not only recover some dough, but also to limit the hit of london.. if ctv decides to keep the london games, they will certainly need to be more creative and proactive in their advertising campaign seeing as canada is such a winter-sports nation. however, if cbc were to send in one of their dragons to negotiate, it would be clear that ctv's valuation is too far off and ctv could be stuck with london.. it would be a complete shock if ctv were to gain rights past london, but if they do it's because their rock bottom offer will be slightly higher than the cbc bid. but does anyone really expect cbc to lose the rights to the olympics ever again? Tue, 16 Mar 2010 03:01:18 +0000 http://www.truthandrumours.net/2010/03/15/questions-about-ctv-keith-pelley-and-future-olympics/#IDComment62328178