en-us https://www.intensedebate.com/users/624181 Comments by tbuesing http://littlemofo.soap.com.au/blog/2009/08/southern-comfort-pours-entire-media-budget-into-digital.html#IDComment29492241 I am not a vocal media buyer / planner but "6 Beers Of Separation" happened almost entirely in online and mobile, with only Fox (On Demand) delivering in a more traditional manner. Having a similar age group for this campaign. the conclusion for us and OptiZenith was that they wouldn't a. watch a lot of TV b. return to a campaign microsite but rather watch it in a mixture of MySpace, facebook, Heavy or iTunes. There was investment in outdoor and print to drive online. The video views / reach exceeded what would have been achieved on regular cable. (Disclosure: Holler worked on as the digital agency on this campaign) Wed, 5 Aug 2009 02:44:44 +0000 http://littlemofo.soap.com.au/blog/2009/08/southern-comfort-pours-entire-media-budget-into-digital.html#IDComment29492241