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1. We understand the needs and motivations of small businesses more.
2. There are a litany of very expensive tools available to large companies already that are cost-prohibitive for small and medium businesses, which is one reason we did this in the first place.
3. We've moved away from social media monitoring towards social media engagement tools and the problems in the engagement space are a lot harder for Fortune 100 enterprises.
All that said, we're keeping an open mind and we're always open to discussions around how we can learn more about our customers needs and how we can better serve them. It wouldn't be any fun if we weren't scrambling to keep up :)
PS - Instigator and Standout Jobs both look amazing. Is SJ doing well?
The pain of rejection is rough, especially in the middle of the emotional roller coaster that is the startup life, and it's easy to avoid that pain in a startup because there's a million other things to do that feel great and give the illusion of "progress", as you mentioned. Even now, I'm responding to comments (which I love doing) instead of talking to customers about our product and finding out what they don't like (which hurts). Baby steps, I guess... :)
Thanks for reading and for your comment!
I definitely agree on the mind shift; I think the really difficult part is that launching a startup is an inherently creative endeavor, and you do have to rely on gut instinct a lot, especially when you don't even have knobs you can adjust yet. But you also have to temper that with data and learn how to develop experiments to test and verify your gut-level instincts as much as possible. Thanks for reading and for your comment!
PS - Your blog looks like a great start. I can really identify with your decision to move from a freemium model with BoxCloud to a premium / trial model, as it's exactly what we did with MightyBrand. In the long run, there may be some disadvantages that will push us back to the freemium model, it's afforded us the ability to tighten our feedback loop and make the most of very limited resources, which is crucial when you're bootstrapping. I'll be watching for your next post!
PS - In part 2, we're going to cover some pitfalls to avoid once you start doing customer development, so that may be interesting to you as well.