gdp's Comments

Soap Strat Blog : Are Adidas shark jumping? - Soap Strategy Blog

Mon, 1 Feb 2010 06:43:44 +0000

Hi Alex, agree there is scope for more engaging content further down the track and I'd be surprised if this was a 'one show pony'. Let's hope Beckham makes the 2010 cup http://tinyurl.com/yjl4kfy (No posh as Princess Leia) All in all the fans love the marriage http://www.facebook.com/adidasoriginals Haha love the creative license used on the Adidas AR promo video http://tinyurl.com/yheaoql Almost as good as Coke Zero's Avatar AR tvc http://tinyurl.com/yjtduun

Soap Strat Blog : How Cadbury re-launched the Wispa bar - Soap Strategy Blog

Thu, 13 Aug 2009 21:41:00 +0000

Media weight aside (agree that this got broader reach and scale) having the initiative to listen to unofficial fans in social media then act upon it has to be commended.

Soap Strat Blog : Southern Comfort Pours Entire Media Budget Into Digital - Soap Strategy Blog

Wed, 5 Aug 2009 05:14:54 +0000

Tim can you share the key metrics you set to measure reach awareness and if possible shift on brand perception? Appreciate if you can't include actual figures.

Soap Strat Blog : Southern Comfort Pours Entire Media Budget Into Digital - Soap Strategy Blog

Wed, 5 Aug 2009 02:04:27 +0000

What nothing?? Where are all the normally vocal media buyers/planners that seem to constantly be battling for traditional media $$$ chanting the merits of targeted reach and engagement (you can tell I've heard it a few times...). Very disappointed.

Soap Strat Blog : My contribution to Man Week - Soap Strategy Blog

Mon, 20 Jul 2009 02:34:25 +0000

LOL, yeah 6 years and loved it but alas not dedicated enough to potentially go hungry for a few years for my art. Don't your folks know IT is only for dudes?

Soap Strat Blog : Aardvark - What Yahoo Answers should have been - Soap Strategy Blog

Thu, 9 Jul 2009 00:39:05 +0000

Understandable. When you can I'd love to see them. We work with a wide collection of FMCG clients/brands from 20th Century Fox to Unilever and we can already see some great opportunities. Shameless self promotion: http://tinyurl.com/l523q9

Soap Strat Blog : Aardvark - What Yahoo Answers should have been - Soap Strategy Blog

Thu, 9 Jul 2009 00:29:04 +0000

Thanks Alison. Love the twitter option also. I flagged Messenger as we've had several discussions around how the channel can be used in a broader social context. Especially in light of twitter and recent changes to facebook status updates. Are you able to share any stats or insights on how the service is tracking?

Soap Strat Blog : Whopper Virgins - Soap Strategy Blog

Sun, 14 Dec 2008 08:28:36 +0000

Was it just me or did anyone else watch this with the feeling like it was staged? Almost felt too contrived to be genuine. I mean if they can fake the moon landing then...

Soap Strat Blog : Why the Four C\'s of Community Require the Commitment of Many - Soap Strategy Blog

Thu, 4 Dec 2008 05:54:38 +0000

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