gdp's Comments

http://www.mommyrantings.com/ : Extreme Couponing: Where to Start

Fri, 9 Dec 2011 02:23:08 +0000

Agreed, great recap! I am a blogger over at another couponing site, Coupon Network - another online resource for free printable coupons. Definitely check us out or visit our blog Smart Living (blog.couponnetwork.com) for ongoing tips on saving money from me and our advisory board.of coupon bloggers. Again-- very well done! My recent post Organizing and prioritzing for the holidays

SmartBlog On Social Media : 4 ways to transform your employees into social-media marketers

Wed, 22 Dec 2010 23:05:59 +0000

Thanks Julie, Great to hear you're implementing that right away. Marketers often underestimate their own colleagues outside of their department-- and with social media becoming more prevalent in professional life-- we can no longer afford to do that. So inform and equip everyone like you would your very best marketers.

SmartBlog On Social Media : Why crisis management and social media must co-exist

Thu, 28 Oct 2010 11:45:31 +0000

Andrew, The point you make about efficacy of message is a great one. If a crisis reaches fever pitch, a tweet or blog post or video rebuttal from the company at the center of the issue may or may not make a difference. I think there's a sweet spot where misinformation can be addressed or questions can be answered before the issue snowballs. Utimately, this may be the difference between managing a crisis and averting one...but social tools are critical in both scenarios.

SmartBlog On Social Media : Why crisis management and social media must co-exist

Wed, 27 Oct 2010 19:53:50 +0000

Thanks David, It was definitely one of the better sessions I attended--so I think quite a few of us had significant takeaways. I particularly like that you pointed out that good crisis communications via social media is not a panacea for everything. But it certainly can help temper the storm that your company may (or may not have) created.

SmartBlog On Social Media : Why crisis management and social media must co-exist

Wed, 27 Oct 2010 15:45:31 +0000

Excellent point. Tone is enormous-- and very different in today's environment. In the past few years, several major crises have been significantly impacted (both positively and negatively) by social media. If we're learning anything, we do so many companies still have interns and junior staffers handling their social presence?

SmartBlog On Social Media : 4 ways keywords can drive your blog's editorial calendar

Wed, 20 Oct 2010 21:40:39 +0000

Yes, the images are key-- and also can impact visibility in a positive manner via image search. Good call!

SmartBlog On Social Media : 4 ways keywords can drive your blog's editorial calendar

Wed, 20 Oct 2010 20:35:07 +0000

Great point-- and one that Lee Odden did mention in his presentation. You ultimately have to write for your audience-- but if you can blend smart SEO practices (like keyword integration) and quality content, you're in business.

SmartBlog On Social Media : How to make your Facebook content "Top News"

Thu, 14 Oct 2010 13:36:27 +0000

Great post Emily...some really actionable tips. As it relates to the "timing" tip, does anyone know if you can time/schedule Facebook posts? I know you can with Hootsuite or some other 3rd party apps, but can you do it directly within Facebook?

SmartBlog On Social Media : Is ghost-blogging an acceptable business practice?

Thu, 14 Oct 2010 01:42:21 +0000

Hi Steve, Wondering what you're referring to on this post. We definitely don't spam for trackbacks or anything else on this blog-- so if it's happening, it's either a glitch or a innocent mistake. Definitely let us know so we can rectify. Thx.

SmartBlog on Workforce : The art (and science) of giving good feedback

Thu, 23 Sep 2010 17:37:46 +0000

We're working on fixing this Barry. It's an issue that we're having across all of our blogs-- and ease of sharing is incredibly important to us, so we hope to get it rectified sooner than later. Thanks so much for reading as well as the heads up!

SmartBlog On Social Media : Social with a KISS: Keep it short, stupid

Wed, 22 Sep 2010 11:55:44 +0000

Thanks Lena, I know what you mean with inside baseball. Much of the discussion on Twitter, especially about the marketing use of Twitter itself is a bit of an echo chamber. But I'm not sure blogs, online video and Facebook are outside of the mainstream--- and the lessons of being concise apply to those channels even more since you're allowed more than 140 characters.

SmartBlog On Social Media : Social with a KISS: Keep it short, stupid

Mon, 20 Sep 2010 18:10:33 +0000

Very good points Julie. I too watched Undercover Boss as well last night. Quality informercial...no question. And you are right, there is still room for good long-form content. TED being a fantastic example. I guess my point is that often we get caught up in saying more than we need to-- thereby crippling what may be a valuable, but simple message. Regardless of the medium, I think it's important to lead with the value-- because many of us are being conditioned to tune out quickly. Thanks for the comment.

SmartBlog On Social Media : Social with a KISS: Keep it short, stupid

Mon, 20 Sep 2010 15:49:29 +0000

Good call Adrian. I think it's easiest to just let the words flow...but concise is what's going to attract, convert and allow your content to travel.

SmartBlog On Social Media : Social with a KISS: Keep it short, stupid

Mon, 20 Sep 2010 13:32:42 +0000

Laura, Thanks for your comments and making it all the way to the end! I do find that bullets help with blog posts. While I get tired of blog posts that are filled with lists (5 ways to get visitors, etc), the very layout of those posts make them more digestible. Again, very key to SmartBrief as a brand.

SmartBlog on Restaurants : Nick Sarillo on leadership, staffing and social media

Wed, 8 Sep 2010 02:03:36 +0000

Hi Mike, Here's the link to Nick's Pizza & Pub Facebook presence. Definitely not the 561 fan, low engagement page you found earlier. http://www.facebook.com/nickspizzapub

SmartBlog On Social Media : Why your boss should let you use Facebook at work

Wed, 1 Sep 2010 14:35:31 +0000

So what is news in the world of Facebook at work? Ton of new traffic to this post, and we're looking for what's news as it relates to using Facebook in the workplace.

SmartBlog On Social Media : Social-media faceoff: The ninjas vs. the gurus

Wed, 25 Aug 2010 20:13:23 +0000

How about just plain "social media specialist?" We've seen time and again how social media strategies and tactics can positively impact sales, human resources, marketing, customer service, etc. And once upon a time, the desktop computer benefited various business sectors-- and we came up with "desktop specialist." Is this really any different?

SmartBlog On Social Media : 5 ways to spotlight your audience and extend your reach

Tue, 24 Aug 2010 19:41:52 +0000

Thanks Daniel, we appreciate it!

SmartBlog On Social Media : 5 ways to spotlight your audience and extend your reach

Tue, 24 Aug 2010 18:39:21 +0000

Great story...and you're right-- sometimes it is as simple as asking...and in many cases, amplifying your audience without asking (but then telling) can pay huge dividends.

SmartBlog On Social Media : Making sense of social-media ROI with Olivier Blanchard

Tue, 17 Aug 2010 15:36:52 +0000

Thanks Dave. I think you are right that spreadsheet skills make no one a social media expert. In fact, I think what Olivier does an excellent job at is providing practitioners with tools to justify and present their ability to "move crowds" so that it resonates with those who sign their checks. In a perfect world, we'd have social superstars engaging and managing community effectively-- who also have the tools to show that their efforts do, in fact, impact the bottom line. Come and join us tomorrow, as Olivier's presentation is one that is not to be missed.