en-us https://www.intensedebate.com/users/599263 Comments by rebeccakelley http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56243285 I didn't catch that -- were they saying that they didn't take out ad spots this year and instead elected to let a "little business" use their slot? Wed, 10 Feb 2010 21:27:46 +0000 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56243285 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56075301 Cool that you disagree -- I was just posting some food for thought. I can think of a lot of great marketing opportunities with $3 million than just spending money on one ad. Yeah, the Super Bowl ads do get a lot of repeat viewings online, but you're still spending a ton of money for a single advertisement vs. spending way less on a commercial that will have similar spread (as Old Spice did), or you could save the money to spend on different advertising opportunities, as Pepsi has elected to do. Tue, 9 Feb 2010 22:20:55 +0000 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56075301 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56075058 I've noticed some movies doing this (e.g., myspace.com/nameofmovie or becoming a fan of the movie on Facebook) but not so much with companies specifically registering a URL to redirect to their fan page. I more see companies advertising to "become a fan of [brand] on Facebook" in addition to their standard company URL. Tue, 9 Feb 2010 22:18:36 +0000 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56075058 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56065975 Eh, who's really talking about Coke though? Their ads were pretty lackluster and forgettable, so I don't think it really hurt Pepsi that much to opt out this year. Tue, 9 Feb 2010 21:07:58 +0000 http://www.10e20.com/blog/2010/02/09/are-super-bowl-ads-becoming-a-thing-of-the-past/#IDComment56065975 http://www.10e20.com/blog/2010/02/01/do-you-know-what-your-employees-are-saying-about-you/#IDComment55381291 Enterprise actually tweeted at me -- apparently they do have an account (@enterprisecares), but I couldn't find any mention of the account on their website so they could probably do a better job of advertising their social media presence. I also suggested that they try an claim @enterprise on Twitter since it's an abandoned account. Thu, 4 Feb 2010 22:17:15 +0000 http://www.10e20.com/blog/2010/02/01/do-you-know-what-your-employees-are-saying-about-you/#IDComment55381291 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment55080487 That's a good idea -- I'll try to do a follow up post soon. :) Tue, 2 Feb 2010 21:59:50 +0000 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment55080487 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment54844441 I agree -- the key is to put a unique perspective on a piece of news so you're not just rehashing what everyone's already seen and heard before. Mon, 1 Feb 2010 16:51:49 +0000 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment54844441 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment54407918 Ha, thanks for the additions. :) Fri, 29 Jan 2010 21:47:53 +0000 http://www.10e20.com/blog/2010/01/28/6-tips-on-brainstorming-viral-content/#IDComment54407918 http://www.10e20.com/blog/2010/01/26/social-media-for-b2b-companies/#IDComment54095644 Thanks for the additional info, Ben! Wed, 27 Jan 2010 17:39:58 +0000 http://www.10e20.com/blog/2010/01/26/social-media-for-b2b-companies/#IDComment54095644 http://www.10e20.com/blog/2009/04/30/social-networking-101-basic-tips-for-online-and-offline-social-networking/#IDComment53192560 Are you studying 10e20 for your class? If so, let us know if you have any questions -- we're happy to help! Thu, 21 Jan 2010 18:02:32 +0000 http://www.10e20.com/blog/2009/04/30/social-networking-101-basic-tips-for-online-and-offline-social-networking/#IDComment53192560 http://www.10e20.com/blog/2010/01/19/top-tips-from-the-seo-site-clinic-at-affiliate-summit-west/#IDComment53038751 Echoing Greg and Graywolf's sentiments, many folks attending the Affiliate Summit had a lot of basic questions and beginner SEO issues. If the main problems arising in the SEO clinic were easy/basic ones, that's what the panelists are going to point out and address. It was still a great clinic despite the beginner-level issues, and a lot of the webmasters seemed grateful for the free advice! Wed, 20 Jan 2010 17:39:41 +0000 http://www.10e20.com/blog/2010/01/19/top-tips-from-the-seo-site-clinic-at-affiliate-summit-west/#IDComment53038751 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51900047 Hah, nice video! Regarding "intervention," it's probably easier to change a new media douchebag's habits if you're their superior and you just say "We're being overly promotional and need to scale it back a bit." Regarding people who are in charge of their own brand/company, hmm, that's another matter. Wed, 13 Jan 2010 19:31:37 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51900047 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51898580 Thanks for the clarification, Lori! That's pretty shameless for someone to set up fake accounts in order to popularize his fan page. Wed, 13 Jan 2010 19:26:47 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51898580 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51896596 I like the 30/70 rule and that you don't care what other companies think. Worry about what's best for your company image and let those chumps self-promote themselves to death. ;) Wed, 13 Jan 2010 19:17:58 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51896596 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51760730 Ooh, good point. Okay, take half of what I said and all of what Chris said to craft a Super Mecha Answer. Wed, 13 Jan 2010 00:20:09 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51760730 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51758749 I think team accounts and stuff like that is a bit different. You're following specifically to hear about team news and updates. It's a different level of fandom for me to follow the Detroit Lions (heh) and reading news about the players, training and games vs. me following @chiropractic and seeing nothing but 2-for-1 specials on chiropractic adjustments. Tue, 12 Jan 2010 23:59:16 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51758749 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51758069 That Chris guy should really consider starting his own social media marketing company. Oh wait... Tue, 12 Jan 2010 23:53:17 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51758069 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51752233 You're totally right. The best accounts seem to be a great mix of information, which always keeps things fresh and maintains interest. Tue, 12 Jan 2010 23:01:12 +0000 http://www.10e20.com/blog/2010/01/12/are-you-overly-self-promotional/#IDComment51752233 http://www.10e20.com/blog/2010/01/11/stephanie-weingart-10e20/#IDComment51546778 Welcome to the team, Stephanie! I'm really looking forward to working with you. :D Mon, 11 Jan 2010 19:46:59 +0000 http://www.10e20.com/blog/2010/01/11/stephanie-weingart-10e20/#IDComment51546778 http://www.10e20.com/blog/2010/01/05/when-is-it-okay-to-remove-user-generated-content/#IDComment51526537 Ha, only you post those. Mon, 11 Jan 2010 16:44:15 +0000 http://www.10e20.com/blog/2010/01/05/when-is-it-okay-to-remove-user-generated-content/#IDComment51526537