en-us https://www.intensedebate.com/users/707070 Comments by pinguino1 http://wmpoweruser.com/nokias-road-to-redmond/#IDComment127566732 Powerful post. Congratulations Edward. I wish we have this kind of substance/analysis more often HERE. With all respect I digress with 2 things: 1- Nokia will be a big success. The 40% leftover market share LOOOOVES Nokia as a cult and will follow up to the end. (good end) and because WP7 is a REALLY good OS and it will improve even more. 2- China will buy Nokia?? Big Possibility BUT not because Nokia would fail (they won't) but because China is becoming such a RICH $$$ country that it's scary. Soon they will be able to buy the whole Europe. (Real Estate) if they wanted. Sat, 12 Feb 2011 18:08:16 +0000 http://wmpoweruser.com/nokias-road-to-redmond/#IDComment127566732 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124769929 "They don't care about dual core or HTML" You hit the nail on the head. Sun, 30 Jan 2011 19:15:03 +0000 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124769929 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124769518 It's the eternal benefits vs features. People buy emotionally but justify it logically. The decision maker is Feelings: How do you FEEL with the features of a product. The iphone ads you inserted here are a perfect example. Let's watch and listen carefully to the emotional words (in Caps). In all the 4 ads He is talking about his life not about the phone: 1-His wife WANTS a coffe maker. her sister LIKES red. It happens that they used "A phone" to acomplish that. it could be any phone. 2-He is EXCITED about the trip preparations not about the phone. Of course the phone helped. 3-They WANT a dog. The dog becomes PART of the FAMILY. Not the Phone. The phone just helped. 4-He is a FAMILY MAN, Gramma LOVE to see his kids. It's NOT about how many mpix the iPhone has. Bottom line, emotional feelings are at the forefront of these ads and the features are persived through the subconcious mind. I wish I could be that creative. Like they said "I don't need to be be a cook to know the soup tastes great." Hope this help our creative people to come out with what MS hasn't been able to do. Sun, 30 Jan 2011 19:11:25 +0000 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124769518 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124692805 Rush, That's a great idea. I follow you and love your contributions BUT with all respect I hope MS doesn't follow your guidelines. You are a geek, I'm a geek. We are the worst marketers. For us is hard to understand but people don't buy features, people buy emotionaly!! That's Professional SALES 101. Haven't we learn from Steve Jobs? he sold the millions of his first phone with a FEATURELESS phone! He appeals to the emotions. He knows Marketing. We don't. MS doesn't either. Sun, 30 Jan 2011 11:38:53 +0000 http://wmpoweruser.com/shoot-your-dream-windows-phone-7-ad/#IDComment124692805 http://wmpoweruser.com/nokia-windows-phone-7-wont-happen-says-ex-employee/#IDComment119260606 You are absolutely right. It´s It´s impossible to have an intelligent discussion with you when your best argument for your case is to call other people´s opinion dumb, remove your question, disregard what others think and finalize with a "...make no sense to me". WOW! That´s a lot of contribution to a discussion that for others is not dumb. Sorry for my interruption. Let´s continue with the topic. Mon, 3 Jan 2011 07:53:19 +0000 http://wmpoweruser.com/nokia-windows-phone-7-wont-happen-says-ex-employee/#IDComment119260606 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115537150 Let's agree that we disagree in strategies. Can we agree that the ONLY thing that counts is RESULTS? Can we agree that people buy emotionally and justify the purchase logically? Without going into my background if I don't bring results my company would fire me regardless of my startegy. We are geeks. We love features. The rest of the world (99% buyers) aren't geeks and they love a benefit that make them feel good and happy and accepted. That works! Why Can't we learn from iPone and Android? Number one is what makes WP7 different!!! the hubs! Showing the negatives of others doesn't work to convert fanboys particulary in that ad with a generic phone. Showing people using the phone? not enough. Showing people using the hubs is Ok. But showing people feeling excitment when using the Hubs plus others feeling envy that you have one... that's emotional... that sells. Then you explain to your wife why you spent $600 in phone using LOGIC. (features, megas, mghz etc) Mon, 13 Dec 2010 21:33:23 +0000 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115537150 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115449772 RESULTS! that's what count.. Strategies are right when they get results. At launching Androids and iPhones got results they target People's Emotions" and had a Clear message so they sold millions in the first few weeks. WP7 had almost a year in advance, they have multiple manufactures, dozens of models for every taste, we have already 3 months into the lauching and still I don't see the numbers the competence did. Strategies? They blew it with the "REALLY?" commercials series. Good commercials BUT they lacked clarity, In the ad It seems people love their phone, they are so concentrated on it, it must be good. So the viewer's mind want that phone. Unfortunally iit is not a WP7. I really hope they win people's heart this time. Then will be easy to win their minds. Mon, 13 Dec 2010 13:34:41 +0000 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115449772 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115402984 I´m not impatient. It just goes beyond my comprehension, how multimillios dollar advertisement agencies, ignore the most simple basics of marketing: BENEFITS BEFORE FEATURES. The public don´t buy anything because how many buttons or megas something has. Their ego goes first: How they feel. Don´t believe me? ask Steve Jobs how he sold millions of iphones, lacking the most simple features. So I´m glad that they are waking up.this ad makes people feel something about Windows Phone. . Mon, 13 Dec 2010 07:03:03 +0000 http://wmpoweruser.com/new-windows-phone-7-web-ads-to-tout-features/#IDComment115402984 http://wmpoweruser.com/wp7-office-mobile-vs-google-docs-for-mobile/#IDComment110617853 Very simple! WP7 is a new generation, everything else WM6, iPhone, android, blackberrys, palms are previous generation. That was an old generation that was app centered. WP7 is a new approach! It is a YOU centered, OS Upgrades will never catch up. They have to start fresh. Fri, 19 Nov 2010 09:11:11 +0000 http://wmpoweruser.com/wp7-office-mobile-vs-google-docs-for-mobile/#IDComment110617853 http%3a%2f%2fwmpoweruser.com%2f%3fp%3d16972#IDComment110009167 welcome to the future. Activity centered as oposed to the previous generation of app centered phones Tue, 16 Nov 2010 04:47:11 +0000 http%3a%2f%2fwmpoweruser.com%2f%3fp%3d16972#IDComment110009167 http://wmpoweruser.com/how-windows-phone-7-is-better-than-windows-mobile/#IDComment105409888 Oh man, chris, You actually hope and pray that the WM7 flpos so you can prove your point. You should hope and pray that you are wrong because WM7 is here to stay Fri, 22 Oct 2010 11:07:15 +0000 http://wmpoweruser.com/how-windows-phone-7-is-better-than-windows-mobile/#IDComment105409888 http://wmpoweruser.com/how-windows-phone-7-is-better-than-windows-mobile/#IDComment105409497 @ martinschmidler, Exactly! The reason you have to C&P in the iphone is because the OS is of the old generation which is App oriented. The WP7 is activity oriented. It's just a new mindset shift that goes with the way people really want to do things these days. If C&P is needed, it wil be minimum. And if someone is dying for it it will be here next year any way. Fri, 22 Oct 2010 11:03:43 +0000 http://wmpoweruser.com/how-windows-phone-7-is-better-than-windows-mobile/#IDComment105409497 http://wmpoweruser.com/htc-mozart-reviewed/#IDComment105189263 That's not fair. What a subjective "review" in the video. You call that a professional review? Thu, 21 Oct 2010 07:43:35 +0000 http://wmpoweruser.com/htc-mozart-reviewed/#IDComment105189263 http://wmpoweruser.com/htc-hd7-compared-to-the-htc-desire-hd/#IDComment104749464 The squares are so unique that besides the LIVE CONTENT the WP7 will stand out next to a dozen other "app phones" with similar look Tue, 19 Oct 2010 09:25:18 +0000 http://wmpoweruser.com/htc-hd7-compared-to-the-htc-desire-hd/#IDComment104749464 http://wmpoweruser.com/htc-spark-in-the-wild/#IDComment101768042 If I don't have additional external storage, 8GB is a joke! Sense has no place in WP7. I believe it was great on WM because it was really needed. And it's good on androids because there is nothing else. Don't forget the Metro is the face of the WM7 OS. There is a philosophy here and that is the reason why WP7 is WM7. And that is the reason why it will be phenomenal successful. Why change it? Fri, 1 Oct 2010 09:42:39 +0000 http://wmpoweruser.com/htc-spark-in-the-wild/#IDComment101768042 http://wmpoweruser.com/att-to-initial-exclusive-us-carrier-for-windows-phone-7-2/#IDComment101766903 I like this site very much, except for their blind bias against at&t. Because this blog is anti at&t, they believe everyone is too. This is not the first time they go as far as conclusions of conspiracy. Of course they cover their ...by saying " statement could be wholly wrong" after they already spill the beans. Fri, 1 Oct 2010 09:25:43 +0000 http://wmpoweruser.com/att-to-initial-exclusive-us-carrier-for-windows-phone-7-2/#IDComment101766903 http://wmpoweruser.com/good-news-for-windows-phone-7buyers-do-not-care-about-the-size-of-the-app-catalogue/#IDComment101138773 Regardless of how many apps somebody needs, does he/she needs 250,000 to choose from? Not even women need 250,000 shoes to choose from. The only thing that matters is GOOD QUALITY apps. My guess is that MS is going for quality just like their revolutionary Phone 7 Mon, 27 Sep 2010 05:37:14 +0000 http://wmpoweruser.com/good-news-for-windows-phone-7buyers-do-not-care-about-the-size-of-the-app-catalogue/#IDComment101138773 http://wmpoweruser.com/vote-for-windows-phone-7-in-t3-poll/#IDComment100143795 WP7 =49.73% and counting... Tue, 21 Sep 2010 09:36:17 +0000 http://wmpoweruser.com/vote-for-windows-phone-7-in-t3-poll/#IDComment100143795 http://wmpoweruser.com/vote-for-windows-phone-7-in-t3-poll/#IDComment100143308 For which one did you manipulate? Tue, 21 Sep 2010 09:34:31 +0000 http://wmpoweruser.com/vote-for-windows-phone-7-in-t3-poll/#IDComment100143308 http://wmpoweruser.com/how-would-you-advertise-windows-phone-7/#IDComment98883421 You are right. Otherwise WP7 is going to be another BETAMAX. a better product than VHS buy died very young. Wed, 15 Sep 2010 10:28:20 +0000 http://wmpoweruser.com/how-would-you-advertise-windows-phone-7/#IDComment98883421