21 comments posted · 8 followers · following 0
On the VMware Fusion team, we had to be *extremely* creative with our outbound initiatives, simply because even though VMware had money, it chooses to invest it in things other than marketing.
But at the end of the day, it made us deeply engage with new media (YouTube, Facebook, Twitter, our team blog, and so on), which ultimately benefited us more than simply buying up back covers of Macworld magazine.
Of course, merely quickly observing, and, like yours, totally indefensible, yet still fun.
That is, before Target got religion in the early 00's and stopped trying to compete with Wal Mart on price, and decided to inhabit the space between Wal Mart and, say, Williams Sonoma / Crate and Barrel / Macy's (pulling top end Wal Mart users in, and pealing off low end users from those other stores).
That latter strategy appears to be working, but I would love to see it demonstrated via little red and blue droplets hitting a map! ; )
I get what you're saying, but I suppose that I've pretty much given up on broadcast television as a source of analysis at this point (I'm still willing to be persuaded, of course).
If it bleeds it leads, and I suppose that applies to over-mortgaged families riding the tip of the recessionary spear too.
On a side note, is the CSS being wonky on Venture Chronicles? When I scroll down, the grey header bar follows with, making reading somewhat of a challenge. (Firefox 3.0.5, Mac OS X). Was able to repro on Safari too. Seems like it might have to do with that new search bar?
Because, Jeff, as my father says, that would be too much like 'work.' ; )
Are we sure the talking heads aren't saying "One of the most densely populated"?
As a product marketer well versed in the practice of linguistic backflips that allow you to support a point while still not being precisely wrong, I would think that "One of the most densely" would get your point across, without arming the Jeff Nolans of the world. ; )