en-us https://www.intensedebate.com/users/333241 Comments by oilman http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27536239 Dave - thanks for the great response. That\\\'s the kinda stuff I was hoping to trigger :) Fri, 17 Jul 2009 18:35:16 +0000 http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27536239 http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27460379 Kenny - my point is that that typically when you start raising budgets by that magnitude often ROI goes down. I\\\'m stating a very specific case and will endeavor in future to provide more detailed background.<br /> <br /> You are talking about an entirely different situation than I am presenting here. Thu, 16 Jul 2009 20:34:27 +0000 http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27460379 http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27459568 Kenny - you\\\'re missing the point - I higher spend at a lower ROI can put more money in the bank so why not spend more at a lower ROI if it\\\'s making you more money in the end? ROI and budgets be damned - full steam ahead. Thu, 16 Jul 2009 20:20:57 +0000 http://www.oilman.ca/sem/i-must-not-understand-the-new-math/#IDComment27459568