en-us https://www.intensedebate.com/users/345681 Comments by mjrapp http://michaelhyatt.com/2009/03/how-important-is-an-author%e2%80%99s-media-platform.html#IDComment17651738 On Rick Warren, I was privileged to work on the initial marketing launch campaign for The Purpose-Driven Life with Greg Stielstra at Zondervan. Folks forget that Warren's "platform" came from a book he had written in 1973 called The Purpose-Driven Church -- which became a best-seller when Warren had no platform whatsoever. Thu, 26 Mar 2009 22:34:37 +0000 http://michaelhyatt.com/2009/03/how-important-is-an-author%e2%80%99s-media-platform.html#IDComment17651738