en-us https://www.intensedebate.com/users/347564 Comments by kevinbriody http://www.markevanstech.com/2009/08/30/twitter-isnt-over-hyped-its-just-misunderstood/#IDComment32569127 I think it's not entirely accurate to say "With Twitter, you’re penalized if you blatantly try to sell because Twitter is a conversation medium, not a sales medium." It's true on a broad level, but more and more we're seeing companies experiment with using Twitter to drive direct, trackable sales - provide Twitter-only discounts, promo codes, contests, etc. In fact that's a major way Dell uses it, and it's reasonable well accepted if done right. Twitter and blogs seem to be following a similar hype cycle, from conversation medium for the enthusiasts through to adoption by major brands and indispensable tool for a whole range of businesses. The difference is blogging had/has multiple vendors and platforms, standard and open technology at its core (RSS), etc. Twitter is one company, and controls it all. It will be interesting to see how comfortable big brands feel betting so much on a single, small company with unproven longevity. Parallels to Facebook I think. Sun, 30 Aug 2009 17:11:33 +0000 http://www.markevanstech.com/2009/08/30/twitter-isnt-over-hyped-its-just-misunderstood/#IDComment32569127