gdp's Comments

SmartBlogs by SmartBrief : Andy's Answers: How Wendy's uses social listening to make better business decisions

Sat, 8 Jun 2013 10:00:56 +0000

HI Brandon, I edit this blog. I've made the fix to your name. Sorry about the mix up! - Jesse Stanchak

SmartBlogs by SmartBrief : Should "likes" be the focus of your Facebook strategy?

Fri, 12 Apr 2013 12:48:01 +0000

Thanks for writing Healy. You're right -- campaign codes that track off-network actions are a much better metric than any of the default FB actions people get hung up on.

SmartBlogs by SmartBrief : Should "likes" be the focus of your Facebook strategy?

Fri, 12 Apr 2013 12:46:41 +0000

Hi Mark, Thanks for writing. The point I'm trying to make, somewhat clumsily, is that most organizations are using FB to try to drive actions that take place on other platforms. So it doesn't make sense to build your campaign only around in-network actions. Likes and reach and so on can definitely be useful and they're certainly easy to track, but stopping their is a mistake, but because you can accomplish every last in-network goal you've set for yourself and still not have gotten your fans to take the one action you really wanted them to take -- buying, donating, whatever. FB actions are important, but they're just a means to an end -- and that's why they shouldn't be the focus on your strategy. -- Jesse

SmartBlogs by SmartBrief : Andy's Answers: How Kaiser Permanente feeds its fans' appetite for videos

Fri, 15 Feb 2013 10:34:35 +0000

Hi Ron, It seems to work for me. What happens when you click on the "play" button? - Jesse

SmartBlogs by SmartBrief : Should you be sweating your "fake" follower rating?

Mon, 21 Jan 2013 19:12:21 +0000

Well said.

SmartBlogs by SmartBrief : How can businesses keep up with customer expectations for social media follow-ups?

Wed, 25 Jul 2012 21:01:21 +0000

224

SmartBlogs by SmartBrief : How Google used a demo video to get people talking about Google Input Method

Thu, 12 Jul 2012 18:16:05 +0000

Fixed!

SmartBlogs by SmartBrief : 5 free photo sites for your blog

Tue, 10 Jul 2012 18:21:39 +0000

Hey Jessica, We included it because the terms of use say you can download low-res photos for non-commercial purposes. That doesn't fit all blogs, but we thought some readers might find it useful. I've added a sentence a clarification note to make this more explicit. Thanks for noting that. Jesse

SmartBlogs by SmartBrief : 6 secrets to launching a successful Kickstarter campaign

Wed, 20 Jun 2012 17:53:07 +0000

Traci -- That's really cool. Best of luck with your new drive. Jesse

SmartBlogs by SmartBrief : Everything you always wanted to know about Pinterest (but were afraid to ask)

Tue, 13 Mar 2012 19:45:32 +0000

Hi Connie. Our tech team is working on that share option. Sorry for the inconvenience. Thanks for reading! Jesse

SmartBlogs by SmartBrief : Everything you always wanted to know about Pinterest (but were afraid to ask)

Fri, 9 Mar 2012 21:20:10 +0000

Joe, Thanks for the eagle eye. We've made the fix.

SmartBlogs by SmartBrief : 7 apps to organize your time at #SXSW

Thu, 8 Mar 2012 21:11:53 +0000

sure Jim

SmartBlogs by SmartBrief : Can Friendsheet give Facebook the power of Pinterest?

Wed, 7 Mar 2012 18:12:41 +0000

Nick -- We just noticed that error ourselves. Expect a formal correction shortly. Please accept my deepest apologies.

SmartBlog On Social Media : Should your business be using Pinterest?

Thu, 23 Feb 2012 19:37:51 +0000

Well said.

SmartBlog On Social Media : The worst social media screw-ups of 2011: Live from Social Media Week -- Suxorz Awards

Fri, 17 Feb 2012 21:35:18 +0000

Rick, You've actually gotten props on this very blog for the handling of fallout of that indecent: http://smartblogs.com/socialmedia/2012/01/25/what... That said, I wasn't at the event on Wednesday, but from Heidi's report it sounds like they were questioning the wisdom of the campaign in the first place. How does a 2% negative reaction compare to the average response to a McDonald's campaign?

SmartBlog On Social Media : The worst social media screw-ups of 2011: Live from Social Media Week -- Suxorz Awards

Thu, 16 Feb 2012 19:14:32 +0000

Oh no! Thanks for the excellent catch.

SmartBlog On Social Media : What the most popular social media stories of 2011 say about the state of social

Tue, 3 Jan 2012 13:33:10 +0000

I respect your opinion -- and I'm totally willing to admit I could be wrong. On a certain level, I almost hope I am mistaken, since I feel the space would benefit from more competition. We'll see what 2012 has in store for us.

SmartBlog On Social Media : What the most popular social media stories of 2011 say about the state of social

Fri, 30 Dec 2011 19:11:35 +0000

My guess is that Facebook's changes re: the news feed aren't coincidental. They want people buying sponsored stories.

SmartBlog On Social Media : Are vacations from social media a thing of the past?

Fri, 2 Dec 2011 01:17:51 +0000

I like cruise ships for exactly that reason. International waters are where it's at!

SmartBlog On Social Media : Andy's Answers: How Clorox is getting fans involved in product innovation

Fri, 4 Nov 2011 14:08:14 +0000

Here you go: http://www.slideshare.net/GasPedal/blogwell-seatt...