Actually that was my point. They simply took the original Apple and tried simply used it to try and mimic it. I would like to have seen something more original from them. Thanks for posting the link to the original.
I agree with you about some of the Doritos ads. I did like the dog one but definitely didn't like the rest. I agree about the Kia ad not creating desire for the product, but the ad tied nicely with the concept of an "Epic Ride".
Morgan, that is a great example of what I was striving to communicate in this post.
Yep you are right, there is definitely more to marketing a blog than meets the eye. All the "extras" you list are part of that marketing. Not everyone wants to put in that much effort to be honest. Of course getting a thumbs up from the A list helps once in a while but to be honest what it causes more than anything is a one day lift. To get the sustained traffic increase you have to make people aware of you and your blog and that means doing all the things you list.
Sheila, thank you for the amazing comment. You are so right. I love the way you describe it "You could have joined me in my sweatpants and T-shirt at 2 am about five years ago, busting tail to figure this stuff out." As always you are spot on. The so called overnight success of social media is in fact the result of hundreds of people like yourself working damn hard to get somewhere.
Brian you make a very valid point about the nascent nature of the space and the apps therein. Your point about Foursquare becoming the infrastructure for Social Location is a good one though I tend to think that they will lose that battle to Facebook.
No worries Wayne, I think its important to acknowledge here that Gowalla hasn't done anything that teams like yours haven't already rolled out to the world. If they really want to wow the space they need to come up with something radically different.
I definitely agree with you about this being a disintermediation play by Gowalla but I think it is too little too late. See my response to Dana about the lack of PR and brand awareness for Gowalla. That has been my view of them as a team from the start. They wanted to maintain the "cool" factor and be under the radar and hip, which is fine when you are a startup just focusing on the Austin crowd but Location is attracting serious money now and that's no place for people who can't play the big PR games that Foursquare is obviously capable of.
I see this more as a realization on the part of Gowalla that they are just too far behind Foursquare to catch them. Much of that has to do with, in my opinion, how they have eschewed PR. When you have Dennis & Naveen from Foursquare being featured in Gap ads and Josh Williams doesn't even appear at events in Austin you have a serious awareness issue. By trying to stake a claim they are really fencing out an area that was unclaimed and therefore hoping that someone cares enough to see them as leaders in that space.
Rachel, thanks I'm glad you liked the post, if not the title :-) I perhaps used a little literary device to draw readers - i'm guilty :-)