gdp's Comments

Digital Marketing : Social Media: Don't let the Bubble Burst

Tue, 20 Oct 2009 13:36:40 +0000

Shane,

Absolutely agree. What other questions would you recommend asking your clients? It will be absolutely helpful if you can share some SM ROI case studies. Thanks Nitin

Digital Marketing : Is Social Media killing the Element of Surprise in our lives?

Sun, 18 Oct 2009 17:30:58 +0000

Certainly. Glad that you found the posts useful. Look forward to seeing you again

Digital Marketing : Leverage Social Media to turn your Thought Leaders into Sales people

Wed, 14 Oct 2009 17:09:42 +0000

Daksh, Most businesses are still struggling as they get started with Twitter: who to follow, how to develop a network, what tweets to send out, how to stay relevant, how not to oversell. While there are tools etc to help you with each of the above, the biggest tool is "common sense". Social media and Twitter is similar to other communication medium in a lot of aspects: and while it is important to be different and generate buzz, the key is to engage people and build relationships. Happy to chat more: email me at guptanitinonline@gmail.com

Digital Marketing : Real time search: is it for REAL?

Wed, 7 Oct 2009 19:44:49 +0000

Ted, It is definitely a tall order and that is why nobody has succeeded it at yet. As you said, it is much easier to dish out real time content than relevant insights. It will be exciting to see how the space evolved over the next 12-18 months. The SM monitoring space is getting very interesting too with firms like Radian6, Media6Degrees, Techrigy, Visible Technologies. Thanks for visiting the DMT blog. Nitin

Digital Marketing : The Unspoken Barrier to Social Media

Wed, 7 Oct 2009 19:36:39 +0000

Aaron, Excellent post. And thanks for visiting the DMT blog. I find the analogy to the postal stamp very interesting: you don't mind if I use it someday, right? :) You are absolutely right: social media has to be a part of your overall marketing strategy and plan. You cannot think of social media in isolation. In fact, Social Media touches each and every part of your organization and that is why it is better to adopt a step by step approach. I could not find the digital marketing strategy model on your website. Can you please send it to me? I am at guptanitinonline@gmail.com Thanks Nitin

Digital Marketing : Real time search: is it for REAL?

Wed, 7 Oct 2009 05:35:07 +0000

Mark, Thank you for visiting the Digital Marketing Today blog. I appreciate your input on the methodology Wowd uses to sort and present relevant results based on ranking. I did read the referenced whitepaper and have updated the blog post. I wish you the very best as you further refine the search methodology and grow Wowd. Thanks Nitin

Digital Marketing : The Unspoken Barrier to Social Media

Tue, 6 Oct 2009 19:41:20 +0000

The StratGrow team, Welcome to the DMT community. Absolutely: as Mark pointed out as well, keeping the audience engaged is proving to be one of the toughest challenge. Thanks Nitin

Digital Marketing : The Unspoken Barrier to Social Media

Mon, 5 Oct 2009 17:22:38 +0000

Mark,

Ahhhh, viral marketing: absolutely agree: it is always hard to keep coming up with something that will be engaging, fun and stimulating for the readers. An issue not just for small businesses, but for bloggers as well!
Thanks for the RT and your comment.

Digital Marketing : The Unspoken Barrier to Social Media

Mon, 5 Oct 2009 16:53:59 +0000

Daksh, You are right: the barriers may change a little as you move outside of NA. The barriers will also vary as you start looking at different industries. For example, I know for financial services compliance and regulation will be a big barrier. Each and every tweet of Bob Reynolds (CEO, Putnam Investments) has to be approved by the compliance dept before it goes out

Digital Marketing : Will Social Media lead to the demise of Google?

Thu, 1 Oct 2009 18:18:49 +0000

There is definitely lot of exciting work happening in this area. Check out http://bingtweets.com/ if you haven\\\'t already

Digital Marketing : Will Social Media lead to the demise of Google?

Thu, 1 Oct 2009 04:46:49 +0000

Thanks for sharing the Ad Age link. I have been following Google Wave's demo version and the features look really cool. Hopefully, it will be a "game changing" app that will change the way we collaborate. Too bad I am not part of the 100k they sent out invites to :)

Digital Marketing : Will Social Media lead to the demise of Google?

Wed, 30 Sep 2009 13:07:16 +0000

Daksh,

Thanks for visiting and welcome to the Digital Marketing Today community. There is a lot happening in this area with real time search, user generated content and traditional search all getting integrated. It will be a fun place to watch. I heard someone say that Google is not really a search company but an advertising company. While I don\\\'t agree with that, Google has been slow in innovation in the search category. They have been busy expanding into Microsoft\\\'s turf.

I did check out your blog: good thoughts and all the best.

Nitin

Digital Marketing : Socialism is the New World Order - How Will Marketers Survive?

Thu, 24 Sep 2009 13:50:42 +0000

Mark, I have to disagree with you. I don't think customers ALONE will decide what the brand should stand for. At the same time, marketers will not decide it in a vacuum either. The key will be successful partnership between the brand, marketers and consumers to define the brand attributes. Marketers now have tools available to quickly test out a product and solicit feedback before launching the product to the masses. I believe that will make innovation faster. So it will never be mass communication (as you rightly pointed out), but testing of ideas and concepts in micro-communities.

Digital Marketing : Socialism is the New World Order - How Will Marketers Survive?

Thu, 24 Sep 2009 13:39:17 +0000

Mark, I started putting the Twitter handle at the end of every post but if you cannot find it, it sure isn't prominent enough. Let me try and add the contact in another place

Digital Marketing : Socialism is the New World Order - How Will Marketers Survive?

Thu, 24 Sep 2009 05:32:08 +0000

Jenny,

Sorry about that. I changed the blog\\\'s title after reading your comment so that others don\\\'t get confused :)

Think of Twitter as the SMS of the Internet. It is a great tool to keep track of trends and interesting events. It is now being integrated into search as well. Further, if you analyze the sentiment associated with the tweets, you can use the information to influence buying behavior. The possibilities are endless!

Digital Marketing : ROII: the new mantra for measuring Social Media?

Mon, 14 Sep 2009 06:59:57 +0000

Srishti,

Welcome to the DMT community. Most Social Media engagements start small and then grow as the firms see more returns. Keeping that in mind, a \\\"testing\\\" budget and setting aside 5-10% for social media investments is a great idea.

Digital Marketing : Newssift: the new business search engine? Not yet...

Fri, 11 Sep 2009 14:39:56 +0000

Thanks Patricia and welcome to the DMT (digital marketing today) community. I look forward to seeing you in the future. Any feedback on how I can improve?

Digital Marketing : ROII: the new mantra for measuring Social Media?

Fri, 11 Sep 2009 13:31:05 +0000

Mark, Thanks for your comment. In the long term though, I do believe that all (or most) INSIGHTS have to translate to revenue growth or reduced costs or some financial measure. That is the only way any marketing program can be sustained over the long term. But in the short to medium term (when we may not be seeing the insights resulting in any dollars), it is important to monitor the NFIs

Digital Marketing : The Digital ATM: 2012

Tue, 8 Sep 2009 16:55:33 +0000

Found something that was very relevant for this post
************
A survey conducted by APACS in November 2008 has shown that British consumers withdraw £3,785 from ATMs on average per year, compared to £1,375 on online shopping transactions. With an average of 60 ATM visits per year, consumers conduct 300% more transactions at this terminal than online shopping. These results confirm the importance of the ATM as the banks single biggest customer touchpoint.
http://www.atmindustryinfo.com/2009/02/apacs-surv...

Digital Marketing : 7 things to think about before jumping in

Tue, 8 Sep 2009 14:45:53 +0000

Pat, Wish you the very best as you develop Addtoany. Thanks for sharing the link to backtype: very useful took.