I think etnich market can be any market. Be ethnich or not depend from the poinf of view of the marketers.__If i am italian and i want to sell pizza abroad (e.g China ) we have some possible cases :__Case 1: I sell pizza abroad to Italian expatriate so the pizza is not etnich but i have the competitive advantage to be the only to sell really italian not etnich pizza to the italian.__Case 2: I will sell pizza abroad to the local customers (e.g. Chinese ) so the pizza is a esotich product and i have this competitive advantage. This pizza is the same pizza as at point 1__Case 3: I will sell pizza to Chinese customers but i know they like pizza made in chinese fashion ( e.g. with pineapple ) In this case this pizza sold to the same chinese as before is not more etnich as meet the original taste of the customer. But if i sell this pizza to the italian customer then will find this pizza very etnich no matter is the same pizza as before.____Thank you for your attention i hope to not disturb too much ____