Great story Seth and thanks for the great suggestions leading up to my ride. I would love to join you next time! Here's my little recount... http://tinyurl.com/57gc7v

"and then I would have sabotaged my own bike" Luckily, my buddy Stewart took care of that and we had to stop at least twice for some fixes. Saved face for me. ;)

No worries. You're now the new head of the CIA!

You are a wonderful man.

I would echo David's point about market determination. If your service is significantly better than existing offerings that already charge for service, than the market is already conditioned to pay and revenue is easier to build into the model. If however you have a very different, or disruptive service where an obvious demand is not previously established, sometimes the best way to condition the market and establish share is the free model.

My gut feel is that Ignighter is the latter and will need to condition demand before requiring direct use revenue. They are pretty smart guys as well though, so I wouldn't be surprised if they can figure something out pretty quickly to get some cash in their pockets.

Either way, I'm rooting for them.

Great conversation.

Andrew, I've been using the "60 YO Woman" metaphor to describe Boulder to my friends since I got here. I explain to them that you can do anything you want, as long as your ego is prepared to get passed by two 60 year old women at any point in time. They laugh at me and think I'm joking until it inevitably happens to each and every one of them.

You're forgiven. Drinks were a blast. Love the energy!

Killer rides all week w/ Electromute. Just like any other sport, when you get out there with people you enjoy, it's just all that much better...

I'M NOT SHAVING MY LEGS!!!!! Maybe when Micah shaves his tummy... ;)

I think what's his name has that same issue.