Wellness is academic when you have a chronic condition and no insurance or chance of getting insurance. Markets produce the products and services with the highest margins. This gives us viagra and cialis, but does no good for complex regional pain syndrome, Crohn's or even common back pain. Markets favor new expensive blood pressure meds over inexpensive diuretics, even when the less expensive meds are safer and more effective.
We get what we reward. Paperwork over patient care, Libido enhancement over dangerous disease. So, the real question is what will we reward?