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Also, to your point, there was more entrepreneurial spirit in this year's conversations - tons of new business ideas floating around amidst all the economic rubble. Ironically, the sponsors were noticeably bigger (Wal-Mart, Pepsico, H-P, McDonald's, etc.) and completely showered us with free products. Seems they've finally woken up to blogger power. I remember when the expo hall was just a few card tables and this year, it started to feel like CES - but with more cupcakes.