The key to specialty coffee is quality. Coffee beans labeled as "specialty" are carefully chosen and examined, taking into account factors including the origin of the beans, growth circumstances, and unique characteristics. Their dedication to superior quality sets them apart from mass- and commercially-produced coffee.

Another important aspect of private label coffee roasting is packaging. Clients may select the style, materials, and sizes that are most appropriate for their branding and marketing plans. Not only does the packaging preserve the coffee, but it also serves as a marketing tool.