en-us https://www.intensedebate.com/users/717975 Comments by chadengle http://www.nikibrown.com/designoblog/2009/11/24/aol-logo-design-rebranding/#IDComment44671550 My thoughts :) 1. Its not a logo, its some text on a subpar image 2. Its hard to read Aol. as it bleeds off 3. Aol. reads as A-olle 4. Its waaaay to easily replicable, as in I can make it look like Aol. is sponsoring my events with a font and some picture I found. 5. Aol. &ndash; You&#039;ve Got Fail. All in all I can&#039;t see this being a positive. Its too out there, generic and just plain weird? It breaks all standards. I applaud the &quot;attempt&quot; at breaking the mold and where it was supposed to be going... I love fresh and new design but, I think they missed the mark dramatically on this one. The CEO says it all on the rebrand and how &quot;serious&quot; they take their global brand. This is just sad, your brand image should never be approached as &quot;very, very, very inexpensive&quot; its your backbone..... The world is a sad place: As for a dollar figure, &ldquo;it&rsquo;s going to be very, very, very inexpensive because we&rsquo;re focused on just improving the products and services. I would say the marketing budget is the budget we&rsquo;re using on product development and the changes we&rsquo;re making.&rdquo; You can read the rest here: <a href="http://paidcontent.org/article/419-armstrong-on-aols-new-branding-and-very-very-very-inexpensive-/" target="_blank">http://paidcontent.org/article/419-armstrong-on-a...</a> Wed, 25 Nov 2009 14:46:12 +0000 http://www.nikibrown.com/designoblog/2009/11/24/aol-logo-design-rebranding/#IDComment44671550