Love the converstaion. I'm a little late joining the party. I'm actually doing my MBA at a Christian Liberal Arts University with a focus in Entrepreneurship. I'm looking at the potential viability of an Internet start-up that is ultimately geared toward affecting positive change through the use of "Christ Centered" media. I agee, we have to spread the gospel to the unsaved, but we must provide a needed service or product which is based upon a business model that works. I prefer the "wise as a serpant approach." We can deliver services or products that depict the character of Christ without overtly advertising it. Kind of a counterbalance to the grey slippery slope the devil delivers his message.