gdp's Comments

The Hunting Dynasty : Driving the wrong point? UK Gov 'Think!' drink drive campaign

Thu, 6 Dec 2012 16:18:06 +0000

I think you missed the point Bobble. Atkin's research tells us that social disapproval is the quasi-stationary perception that has a larger gap to reality than the gap between the perception and reality of getting caught/hurt. So the content of comms needs to be about social disapproval of drink-driving, not about the effects of drink driving delivered over social media – Google-style soc media chats cutting to RIP messages is an executional tactic based on the getting caught/hurt perception that uses social media as its carrier. This is not the conclusion I proposed. To use the tactic you described to evoke the conclusion I proposed, one could use Goggle-style soc media chats that discussed the disapproval of a friend who was drink-driving. I'm not sure how compelling this would be, to be honest (and I would want to see alternative solutions), but evoking social disapproval in paid-for media space is the job of creatives – they can solve that in whatever way they see fit.

The Hunting Dynasty : Wisdom, and crowds

Sun, 15 Jul 2012 18:07:47 +0000

Turns out you can support Farnam Street blog, mentioned above, here http://www.farnamstreetblog.com/tip-jar/

The Hunting Dynasty : Can you fake your traits? Your skills?

Mon, 2 Jul 2012 11:54:03 +0000

There's an interesting study written about by by Jennifer J. Baumgartner, Psy.D. http://www.psychologytoday.com/blog/the-psycholog... that comes from the University of Kansas [Gillath, Bahns, Ge, and Crandall (2012)] which examines the accuracy of first impressions of personality, attachment style, and demographic information based on shoe choices. Baumgartner says: "Overall they found that age, gender, income, attachment anxiety, and agreeableness were most accurately predicted." But these weren't those that they agreed would be significant indicators – consensus was reached around conscientiousness, agreeableness, openness to experience, and extraversion. We're pretty good at – and think we're pretty good at – assessing agreeableness from a photo of someone's shoes. The rest, we get right but don't think we do, or think we get right but don't. If the shoe fits, or course . . .

The Hunting Dynasty : Driving habits

Mon, 25 Jun 2012 21:21:51 +0000

Thank you Doug – and yes, Chevrolet are not alone.

The Hunting Dynasty : Driving habits

Sun, 24 Jun 2012 17:17:24 +0000

An interesting idea that won Cannes Gold (an annual advertising festival) that puts a message at the point of query, much like the Chevy Rescue Drive http://adland.tv/content/help-remedies-launches-h...

The Hunting Dynasty : The media informs our choice in way they don't realise. (And nor do we.)

Fri, 15 Jun 2012 19:00:58 +0000

An interesting example of redressing the balance of the 'for' and 'against' groups is Project Steve http://en.m.wikipedia.org/wiki/Project_Steve which is "is a list of scientists with the given name Steven or a variation thereof (e.g., Stephanie, Stefan, Esteban, etc.) who "support evolution". It was originally created by the National Center for Science Education as a "tongue-in-cheek parody" of creationist attempts to collect a list of scientists who "doubt evolution," such as the Answers in Genesis' list of scientists who accept the biblical account of the Genesis creation narrative[1] or the Discovery Institute's A Scientific Dissent From Darwinism. "

The Hunting Dynasty : Bin recycling: behaviour

Mon, 28 May 2012 14:17:33 +0000

More discussion and comments on LinkedIn http://www.linkedin.com/groupItem?view=&gid=6...

The Hunting Dynasty : The media informs our choice in way they don't realise. (And nor do we.)

Mon, 28 May 2012 14:05:42 +0000

http://www.linkedin.com/groupItem?view=&gid=2...

The Hunting Dynasty : Mirror mirror on the wall

Mon, 28 May 2012 13:58:07 +0000

http://www.linkedin.com/groupItem?view=&gid=1...

The Hunting Dynasty : Where’s our Silicon Valley?

Tue, 1 May 2012 09:22:13 +0000

Thanks Andreas (of http://Inudgeyou.com – well worth a read/follow/share, I have been a fan of the site for a while now). You make a good point – the behavioural approach is a ubiquitous and persistent layer affecting every area of life; a spaghetti of quirks and biases unknown, unrecognised, and unavoidable. So yes, as a consequence, it's doesn't *really* need an external geographical cluster. Having said that, it's good to 'prod the bear', and there certainly feels like there's no center of gravity in a commercial sense. We are trying, you are, BIT is achieving, (there are more, I know). Maybe we need a trade org? Anyway, great site you have – I recommend it to my readers for sure.

The Hunting Dynasty : The dinner party kit: a bluffer's guide to behavioural economics

Thu, 25 Mar 2010 15:32:58 +0000

Via twitter: "good stuff!" @tomstannard ,"this is very good" @danielratchford

The Hunting Dynasty : Year-on-year ISO 14001 improvements

Tue, 23 Mar 2010 11:05:25 +0000

Thanks for all your comments - inbox is stuffed! And to those who want help and advice we'll get to you soon.

The Hunting Dynasty : How marketing agencies get sustainability communications wrong

Sat, 13 Mar 2010 09:00:50 +0000

Yes you're right - Don't Mess with Texas is a great example. I've use it a few times in these presentations (you might like the rest of the presentations too). The first one's a bit more structured. http://www.slideshare.net/oliverpayne/how-do-you-... http://www.slideshare.net/oliverpayne/effective-c... I shall look up Made to Stick - I wasn't aware of it, Ta http://www.amazon.co.uk/Made-Stick-Ideas-Others-U...

The Hunting Dynasty : THD Exclusive: 100% discount to startups for BASE conference - expires today

Thu, 11 Mar 2010 22:28:04 +0000

It's over now.

The Hunting Dynasty : While you're selling the product, they're buying the life-cycle

Wed, 10 Mar 2010 23:47:55 +0000

You MUST have a look at these presentations that I put together http://www.thehuntingdynasty.com/our-work/our-pre... Sustainability can be instigated by something other than consumer demand, government legislation, or business supply - behaviour change. I was just writing about it today on here too http://www.thehuntingdynasty.com/2010/03/how-mark...

The Hunting Dynasty : While you're selling the product, they're buying the life-cycle

Wed, 10 Mar 2010 15:55:03 +0000

Thanks for your comments Michael, and I'm glad you like our blog :) I think I stated my thoughts rather poorly - you bring up a good point about the fact that no-one is paying for the true life-cycle yet (just look at http://www.thetoasterproject.org/ for a great - and popular - example). I meant that consumers adopt responsibility for the life-cycle when they take a product - knowingly or unknowingly. Argghhhh, rewrite! You've spent time thinking about this? You seem both informed and interested. I hope you find other posts interesting too. Always liked Glue's work, btw.

The Hunting Dynasty : How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal

Fri, 5 Mar 2010 18:35:26 +0000

Today Obama's touting Opwer just like Cameron did at TED. President Obama Speaks in Arlington March 5th, 2010 | Author: arlnow.com "President Obama spoke at OPOWER, a small energy efficiency business based in Courthouse, just before noon today." http://www.arlnow.com/2010/03/05/president-obama-...

The Hunting Dynasty : 5 incentives that create sustainable behaviour

Sat, 20 Feb 2010 13:10:05 +0000

Thank you for your comments - you make some good points.

The Hunting Dynasty : Advertising ostentatious economy - Ad Age's best ad of all time

Thu, 18 Feb 2010 09:12:37 +0000

Good comments Phil, and I think you're right - it will be remembered as a triumph of art direction and conceptual thinking over more literal and copy-led approaches - and all the better for it. The fact that it doesn't shout about its fuel economy in a race to the green pound is exactly the approach that works today: appealing to people's better conscience only works for the small group of customers whose conscience is already pricked. It is, of course, also open season for behavioural change approaches. Something Bernbach also hinted at understanding ("Human nature hasn't changed for a million years. It won't even vary for the next million years. Only the superficial things have changed...." for full quote go to adpulp http://www.adpulp.com/archives/2005/10/the_more_t... Thanks for your comments.

The Hunting Dynasty : Sustainable challenger brands need to look at social media with 'soft eyes'

Thu, 4 Feb 2010 12:10:15 +0000

http://mydayat.moma.org/