en-us https://www.intensedebate.com/users/728329 Comments by TLavonLawrence http://www.persuasiveconcepts.com/social-media/social-proof-the-power-of-the-review-an-automotive-social-media-video/#IDComment124415817 That was phenomenal. Any automotive sales professional - any SALES professional PERIOD - will totally set themselves apart and place themselves on the leading edge by following the advice you've presented. Excellent training video! Fri, 28 Jan 2011 21:43:55 +0000 http://www.persuasiveconcepts.com/social-media/social-proof-the-power-of-the-review-an-automotive-social-media-video/#IDComment124415817 http://www.persuasiveconcepts.com/podcast/personal-branding-for-the-automotive-salesperson/#IDComment120243401 "Your brand is what the people in your market and community say it is." "Make it about THEM and THEY will make it about you." Wow! I had never thought of it that way. That shift in perspective totally changes how I'm going to approach this. GREAT podcast - awesome, incredibly practical and valuable information. Thanks! Sat, 8 Jan 2011 18:47:39 +0000 http://www.persuasiveconcepts.com/podcast/personal-branding-for-the-automotive-salesperson/#IDComment120243401 http://www.persuasiveconcepts.com/social-media/the-most-powerful-part-of-social-media-that-youre-not-using/#IDComment118787664 EXACTLY! Social Media has rendered it cost-effective and TIME-effective. The conversations happen in "real-time" - in fact, the conversation could be happening online while the customer is still on the lot or waiting in Service or the Parts Department. Dealerships should ensure that they are set up to do daily checks on the conversations that are happening about them, about their services, and about the products they sell. Everybody from the back office to the sales floor should be listening to and being a healthy, productive part of the conversation. Thu, 30 Dec 2010 21:02:19 +0000 http://www.persuasiveconcepts.com/social-media/the-most-powerful-part-of-social-media-that-youre-not-using/#IDComment118787664 http://www.persuasiveconcepts.com/social-media/the-most-powerful-part-of-social-media-that-youre-not-using/#IDComment118778443 You spoke to me about this philosophy - of engaging, listening to, and integrating the input of customers years ago, long before it became something integrated into Social Media. I took that conversation and that outlook with me to Pensacola to a dealership where I'd been brought in to help turn things around, and they wouldn't put it into action. If they had listened to and followed this philosophy, they wouldn't have had to shut their doors. GREAT advice! Thu, 30 Dec 2010 19:51:41 +0000 http://www.persuasiveconcepts.com/social-media/the-most-powerful-part-of-social-media-that-youre-not-using/#IDComment118778443 http://www.persuasiveconcepts.com/social-media/the-5-cornerstones-of-building-an-influential-personal-brand/#IDComment117842391 Fantastic! I know I need to do more engagement away from home base and tie it in to Facebook. These past couple articles you've written have really expanded my understanding on how to think toward branding in some way OTHER than merely the logos and imagery I have on my website, business cards, etc. Now I more clearly see that branding is EVERYTHING I do, including where, when, and how I approach the public. In other words, branding is how my company is perceived. Thanks! Fri, 24 Dec 2010 18:15:31 +0000 http://www.persuasiveconcepts.com/social-media/the-5-cornerstones-of-building-an-influential-personal-brand/#IDComment117842391 http://www.persuasiveconcepts.com/social-media/building-your-brand-by-harnessing-the-power-of-social-media/#IDComment117475910 What a great article! Wow! I feel like I just went through a COURSE on effective Social Media Marketing strategy! Looks like I've got some adjustments to make. Thanks! Wed, 22 Dec 2010 18:09:11 +0000 http://www.persuasiveconcepts.com/social-media/building-your-brand-by-harnessing-the-power-of-social-media/#IDComment117475910 http://www.persuasiveconcepts.com/social-media/harnessing-the-human-mindset/#IDComment100453171 Excellent insight into the TRUE nature of the Social Network Media phenomenon and how the Retail Automotive Industry can change the way they 'relate' to human beings to the benefit of everyone involved. From here, there is no excuse for Manufacturers and Dealers to continue an existence as the 'Darth Vaders' of the business world. If three to five years from now the populace still has a similar level of disdain in dealing with dealerships and car sales people, then the Automotive industry will have sorely, tragically missed the boat. Wed, 22 Sep 2010 23:53:37 +0000 http://www.persuasiveconcepts.com/social-media/harnessing-the-human-mindset/#IDComment100453171 http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/#IDComment79627330 It's been years since I greedily and enthusiastically hung on every word of a webinar training session, but this one was so chock full of worthwhile, time-saving, results-producing tidbits I spent the whole time writing down what you were teaching. THANK you for providing an effective vision on how to use a Blog to add immense value for clients, search engines, social networking sites, and the bottom line. I could totally hug you for this one. Fri, 11 Jun 2010 17:08:32 +0000 http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/#IDComment79627330 http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/#IDComment76567115 Thank you for a most informative, value-building webinar for Dealers, Principles, and Managers who want more than just a boilerplate approach to Social Media Marketing, and who instead want to foster and capitalize on long-term customer relationships that convert customers (as well as the Local and Regional Community) into stark raving fans who bring in extra business and enhance the bottom line for years to come. Fri, 21 May 2010 21:39:16 +0000 http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/#IDComment76567115 http://ironmantriathlontips.com/2010/05/17/pre-race-mental-prep/#IDComment76080209 What an excellent article - very practical suggestions. The approach is affirmative, strong, programs the subconscious in a self-perpetuating way, and entirely applicable to many other areas of life! People shouldn't read this thinking of merely getting ready for this race, but should consider how it is useful for the great race of Life itself. THANKS! Tue, 18 May 2010 23:37:07 +0000 http://ironmantriathlontips.com/2010/05/17/pre-race-mental-prep/#IDComment76080209 http://www.persuasiveconcepts.com/social-media/social-influence-not-just-for-your-sales-department-a-special-finance-perspective/#IDComment55273617 AWESOME information, David! Any dealership not rallying all their resources to be the first in their market to capitalize on this dynamic Social Media paradigm is sealing their own fate. Dealerships, Dealer Principles, General Managers, Sales Managers, BDC Managers, and Internet Managers MUST understand that - in their specific market region - whoever gets a proper handle on this FIRST can TOTALLY DOMINATE in that region, because late comers will be pulling up to a closed banquet. The narrow approach of just focusing on Sales is far too limiting - THESE ideas of highlighting F&I, Special Finance Programs, Service, and Parts is leading edge. Dealerships should also put their back-office people up front for everybody to meet. Not to mention that employee family members should also support the growing interactions. Everybody benefits. After all, it's not just some "dealership" in the Social Media world - it's FRIENDS & FAMILY! Thu, 4 Feb 2010 03:11:25 +0000 http://www.persuasiveconcepts.com/social-media/social-influence-not-just-for-your-sales-department-a-special-finance-perspective/#IDComment55273617 http://www.persuasiveconcepts.com/social-media/using-twitter-search-to-find-car-shoppers/#IDComment51367793 That, my friend, was some really GREAT information; AND, if a person is creative in their thinking towards it, they can take this PRINCIPLE you've provided - Online Social Market Targeting - and apply it to other mediums besides Twitter in order to land directly in the midst of individuals and groups online (and who live in their regional offline area) who are concerned with an issue for which said creative thinker may be able to provide a product or service or merely make a Social connection. Indeed, if somebody wished, they could even apply your principle OFFLINE and stop engaging in "Spray-And-Pray" methods; rather, they can do the research to actually find their target market. Very valuable advice you've provided. Sun, 10 Jan 2010 14:10:04 +0000 http://www.persuasiveconcepts.com/social-media/using-twitter-search-to-find-car-shoppers/#IDComment51367793 http://www.persuasiveconcepts.com/mundane-wisdom/heres-to-a-successful-2010/#IDComment49940237 Great post, David! I'm very excited about 2010, and as is my Mental Focus habit, I've already got 2010 Visioneered with such clarity that I already know what I'll be grateful for as I stand on my balcony December 31st, 2010 overlooking Destin Harbor with friends celebrating the coming 2011 year . I sat yesterday on the dock outside my office and reflected on what went great in 2009 and "what wasn't as great as it's gonna be" (as opposed to "went wrong" - I'm a heavy proponent of intentionally using Transitional Vocabulary as a Mental Focus Tool). When I look back on the "interesting" events and situations that I have no desire to repeat or carry forward, I realize that every single one of them was really an opportunity in disguise - something to move me FORWARD toward my objectives, or something to make me CLARIFY my objectives. In every single case, I managed to turn every interesting scenario to my good, and so my list of positive vs. potentially positive for 2009 is entirely loaded on the positive side. The trend will magnify in 2010, because the lessons learned in 2009 have utterly cut away the bull and nonsense. 2009 was the most amazing year ever, and I sit here on January 1st looking out the office window knowing that it can't even compare to what's going to happen next, and one of the things I'm most grateful for is the OUTSTANDING service that you have rendered for my company and the knowledge that you have provided. You are one of the top three keys to my success in 2009, and I'm looking forward to even greater success because of your incredible professionalism and skills. Fri, 1 Jan 2010 15:06:13 +0000 http://www.persuasiveconcepts.com/mundane-wisdom/heres-to-a-successful-2010/#IDComment49940237 http://www.persuasiveconcepts.com/advanced-sales-techniques/increased-rapport-and-building-trust/#IDComment46167317 I'll tell you this - there's no way I EVER begin trying to sell to ANYONE if I can't take the time to form a connection. I MUST LIKE and have some feeling of CARING ABOUT a person before I can even start looking for a way to fulfill their needs. And that's why it's so easy for me to sell, because I'm never "SELLING", and instead, I'm always looking to HELP somebody. I can't help them if I don't know them, and I can't know them if I'm not connected. A person can always be more passionate about helping others than they may be about merely closing a deal. The feeling that comes with closing a deal is so transitory and fleeting, but the feeling of genuinely HELPING somebody can change you into an entirely different Sales Professional. Mon, 7 Dec 2009 16:12:25 +0000 http://www.persuasiveconcepts.com/advanced-sales-techniques/increased-rapport-and-building-trust/#IDComment46167317