Scribnia is an up and coming site that will have a big effect on social media. It offers the ability for users to rate and review bloggers and authors. With so many social media "experts" on the Internet, users will finally be able to tell who is worth following on Twitter, reading, and hiring.

EditL as Jason pointed out, not everyone could see the link because Scribnia is in private alpha but if you are interested, you can receive alpha invitations by leaving your email address on the homepage.

Scribnia is an up and coming site that will have a big effect on social media. It offers the ability for users to rate and review bloggers and authors. With so many social media "experts" on the Internet, users will finally be able to tell who is worth following on Twitter, reading, and hiring. You can even read about Jason Keath:

http://scribnia.com/author/show/410/jason-keath/

Michelle,

I agree with you in part. Certainly, television advertisers have an ability to reach a wider audience but the problem with television advertisements is that they are force fed to viewers. With DVR and other growing services, viewers are increasingly fast forwarding through advertisements, completely negating the millions of dollars a company spent to get featured on American Idol.

IMO, to be a winner in advertising, you need to have your brand appear without annoying a reader. Product placement works well because I will notice that Simon is drinking from red Coke glasses in American Idol but that in no way disrupts my viewing experience like a 30 second Coke commercial. Similarly, if Ashton Kutcher hyped Coke on Twitter I would be more inclined to listen because I am opting into his Twitter feed and do not find his comments disruptive.