gdp's Comments

WiderFunnel Marketing Conversion Optimization : New Case Study Just Posted: Why this Conversion Optimization Test Delivered +17.4% Downloads but Sur

Wed, 21 Sep 2011 15:04:45 +0000

Mark, You make a few great points. On my second (or 100th ;>) reading of my own post, I guess I should have written "The key takeaway here is video - and everything else -- should always be tested to ensure your ‘gut’ feel (aka, hypotheses) is correct.” This includes, especially, all the fads like flash, embedded video, video avatars, Ajax, etc. Specifically to your point, there is no universal truth to this particular test result, and that is the main message of the findings (i.e., that video lost to the static screenshot). The results apply to *this* Test Round, *this* client setting, in *this* execution. Will video work under different circumstances? Test and find out. As soon as we got these results, we started theorizing why video lost by so much over the static image, even though the general layout and content was strong enough to beat the Control. Was it that prospects were in a hurry and didn’t want to watch the video? Was the default screen showing on the video player not very enticing? Was the screenshot particularly compelling for some reason we didn’t understand? You can see how coming up with ideas (i.e., hypotheses) for follow-up tests would be pretty easy in this case. Ant this is precisely why we love Conversion Optimization testing so much!

WiderFunnel Marketing Conversion Optimization : You Are Invited to Play the Conversion Optimization Skills Game Beta (and we need your help)

Tue, 20 Sep 2011 19:48:03 +0000

Great to hear, Ken! (So... what was your score? ;>)

WiderFunnel Marketing Conversion Optimization : 29 Conversion Optimization Testing Case Studies – and Counting

Wed, 3 Aug 2011 13:53:13 +0000

"the Conversion Vault" - love it! Thank you Michael!

WiderFunnel Marketing Conversion Optimization : Google Selects WiderFunnel to Join Nonprofits Initiative

Thu, 17 Mar 2011 00:05:34 +0000

Thanks Michael!

WiderFunnel Marketing Conversion Optimization : The LIFT Model: Use These Six Factors to Increase Your Conversion Rate

Mon, 7 Mar 2011 23:15:03 +0000

Thank you Sean. The LIFT Model actually makes everyone's life easier (not to mention it improves the conversion rate). Unfortunately, the Rudder volumes are confidential. But rest assured the test reqached statistical confidence, and that is what matters, right?

WiderFunnel Marketing Conversion Optimization : How end-to-end Ecommerce Conversion Optimization improves Both Sides of the Same (eCommerce) Coin

Tue, 11 Jan 2011 15:20:13 +0000

LoL! Well, the way the story ends is this: the owner asked if we were OK to share the table with others, which of course we were. (not sure how that relates to conversion optimization - may be more to real estate time share :>). Let me know what you think of the webinar afterward!

WiderFunnel Marketing Conversion Optimization : Looking Forward to a 'Fully Optimized' 2011

Wed, 29 Dec 2010 17:14:49 +0000

Thank you Kris!

WiderFunnel Marketing Conversion Optimization : New Case Study: How this online retailer of Global Positioning System (GPS) increases sales conversi

Wed, 15 Dec 2010 19:37:28 +0000

Thank you Michael - for the compliment and for the catch! :)

WiderFunnel Marketing Conversion Optimization : New Case Study: How this online retailer of Global Positioning System (GPS) increases sales conversi

Tue, 14 Dec 2010 17:40:26 +0000

Thank you Keith! We are pretty proud of this case study as, in addition to improving the conversion rate, our team was able to solve the NetSuite tech challenge (not trivial :) Also, thank you for pointing out VisitorCentric.com - great resource site.

WiderFunnel Marketing Conversion Optimization : The Old Spice Guy Has a Dirty Secret: Sales Are Down

Mon, 26 Jul 2010 16:59:36 +0000

UPDATE: AdAge weighs in here - http://adage.com/article?article_id=145096 Here is an excerpt: The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery. The bottom line: Mr. Mustafa and Wieden & Kennedy are clearly selling some body wash, but they may not be responsible for the bulk of Old Spice's sales gain this year. How much of Old Spice's recent gains -- of that 106% bump measured by Symphony IRI in June, for example -- come from Mr. Mustafa's ads and how much from the coupons? "It's impossible to know," said P&G spokesman Mike Norton. Nor is it clear how much Old Spice's 106% gain will disappear from P&G's top line when coupon redemptions, which don't figure into scanner data but do come off the company's top line when financial results are reported next month, figure in. OK, now for a bit more fun: great spoof here: http://www.youtube.com/watch?v=o-IHk6FKyeg

WiderFunnel Marketing Conversion Optimization : The Old Spice Guy Has a Dirty Secret: Sales Are Down

Mon, 26 Jul 2010 15:05:55 +0000

Hey - don't get me wrong! I love the commercials. I find them entertaining and engaging. I am glad they were produced and doubly glad they went viral (I don't watch much TV, so I had missed them live). But my point is this: Keeping the campaign going in the face of (maybe) short terms sales declines is a business decision: do you have the financial stamina to keep the media buy going in the face of sales declines (or flat liner results) with the promise of an eventual uptick or do you bail out? This decision isn’t unlike a decision to dump a stock you buy and which declines shortly after: do you believe it will come back or don’t you.

WiderFunnel Marketing Conversion Optimization : My agency told me a Flash Home Page was a good idea

Mon, 19 Jul 2010 16:53:19 +0000

Thanks Karl - great example! I just Tweeted out the link.