IntenseDebate - BrandedChannels

14 years ago @ ReelSEO.com - The FTC Will Regulate ... · 0 replies · +1 points

Thanks, I realised something was up with the FTC, after Jeff Jarvis started sending out masses of tweets earlier this week: http://twitter.com/#search?q=jeff%20jarvis%20FTC

Makes me wonder about one thing, though - what is the jurisdiction of the FTC? And how does that match with the international aspects of the internet? It seems like this teacher in front of the classroom is only able to police those that are required to attend school.

14 years ago @ ReelSEO.com - Create Animated Video ... · 0 replies · +1 points

@Mark: This is a great tool. Both for e-mail marketing and perhaps indeed even for banner ads, as Grant suggested. Size, however, still matters and I don't know how your e-mail client responds to having embedded gifs of 1,5-5MB (as the examples above indicate). I believe that for most display advertising positions, the bytes are still pretty limited.

Another way you could use this, however, is by showing the animated gif on your own website for embedded YouTube videos. Motion naturally draws attention, and since there is no sound, this will increase the likelihood that people click to play it. This would require an embedded player that allows you to show the animated gif as an overlay on top of the embedded YouTube player. Perhaps the JW Player by Longtail Video could do this?

14 years ago @ ReelSEO.com - Video Marketing Strate... · 0 replies · +1 points

@Jeff - My point was to show that your presentation compared apples with oranges.

I do notice a tendency among platform proponents to present certain features on video sharing sites as a problem to advertisers: "Advertising!", "UGC!", "Brand image!", "Clip control!", "Poor performance!", et cetera. This article is meant to defuse some of those statements and let the reader decide. Nonetheless, as I ended my article, doing both (posted and hosted) may be a good decision.

@Mark - True a branded channel is far from free on YouTube, MySpace or SlideShare. Difference is that on most of those social networks, you don't pay for the services themselves, but the ads to drive traffic to it. Your investments pays out twice, so to speak. I don't see that happening with most video platforms.

14 years ago @ ReelSEO.com - Video Marketing Strate... · 0 replies · +1 points

@Jack: Interesting. Thanks for sharing that.

I am wondering if Google would see this as a problem if you have a branded channel on YouTube and use hotspots like these to navigate from embedded videos on your own brand site to products or services.

14 years ago @ ReelSEO.com - Video Marketing Strate... · 0 replies · +1 points

@Jeff: have you seen this example of Wharton and Google on YouTube? http://www.youtube.com/fastforward This is an extended brand channel with gadgets...

14 years ago @ ReelSEO.com - Video Marketing Strate... · 0 replies · +1 points

@Tim: thanks!

14 years ago @ ReelSEO.com - Video Marketing Strate... · 0 replies · +1 points

@Jeff - thanks for the presentation. Good stuff!

On slide 11, however, you are comparing apples (a user channel on YouTube) with oranges (Philips' own site) as opposed to comparing apples (an extended branded channel on YouTube with gadgets) with apples (Philips' own site)...

My argument is that you can still achieve a lot of that design relevance on your own domain even if you embed the content from YouTube on your own site (using the chromeless player). That way, you have single-source video and the total adds up together, making your video more relevant in both YouTube and Google SERPs.

14 years ago @ RethinkingMedia - De lange staart van de... · 0 replies · +1 points

Heldere uiteenzetting.

Je blijft je verbazen waarom mediabedrijven de realiteit niet onder ogen willen zien. Het lijkt wel alsof ze willen zeggen - we zijn er niet en we willen ook niet dat je ons mooie archief vindt!

Mooie quote van dezelfde Jeff Jarvis is ook: "If the news is that important, it will find me." Enige tijd geleden heb ik hem geinterviewd voor Frankwatching.
Bekijk hier het segment: http://www.youtube.com/watch?v=E-AxbthxSVw
En hier het volledige interview: http://www.youtube.com/watch?v=MOas9MRu6hU

14 years ago @ ReelSEO.com - More Speculating On Go... · 0 replies · +1 points

In my recent post here on ReelSEO (http://www.reelseo.com/youtube-brand-channels/), I suggest that Google enables brand marketers to start buying ad positions on their own content - sth which is not possible today. Much like Google AdWords, marketers will be motivated to keep buying in-video ads as long as their videos keep generating video views. This way, this could become a steady new revenue stream for Google - on content which now goes unmonetized...

14 years ago @ ReelSEO.com - YouTube Brand Channels... · 1 reply · +1 points

Well, it used to be the case that this was a quarterly commitment (i.e. times 4 for annual). Even for most major brands this was a high figure, especially since links are required to link back to the channel exclusively.

Since February, however, Google has decided to make this a one-time commitment after which the channels remain in tact. Spending additional budget to keep traffic up, is voluntary. In my opinion, brand marketers will be inclined to do so if they can buy ads against their own content, with links back to their brand site.

Nonetheless, with these one-time commitments, YouTube has become an attractive video platform-of-choice compared to other alternatives such as Brightcove and ThePlatform (within limits, of course and dependent on your content strategy).

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