en-us https://www.intensedebate.com/users/316362 Comments by NoreenSullivan http://newmediachatter.com/blog/social-media-where-do-you-start#IDComment14762145 Social Media is complex. I would say decide what your goals . Listening is part of it but to effect change you need to know the rules of relationships and the role of your brand. Are you part of the conversation or hosting the platform on it? This advice is very generic and may not produce results. Sometimes limited disruptive actions produce a great result. You need to decide your intention. Social media is media and can be used in a variety of ways. The number one mistake that companies make is making a dull ineffective attempt at building a community when they should be taking action. Wed, 4 Feb 2009 23:09:46 +0000 http://newmediachatter.com/blog/social-media-where-do-you-start#IDComment14762145