gdp's Comments

DMNews : Google Instant will force marketers to use shorter terms, say experts - DMNews

Tue, 14 Sep 2010 21:01:14 +0000

The long-tail is Google's competitive edge for mining information from the web. The long-tail strategies should continue to be core to organic search engine optimization. However, this makes me think twice about subject lines on the web. Hopefully, this won't encourage online authors to be less 'natural'.

DMNews : Q3 declines don\'t tell digital story - DMNews

Mon, 9 Nov 2009 19:30:48 +0000

New media and response channels are emerging faster than we can track their effectiveness. Response attribution needs to be accurate for ROI calculations to be trusted. Unfortunately, this is not the case. Traditional direct mail is driving more traffic to the web than most of us realize -- especially from catalogs. I've placed several orders online this year without being asked where my demand was created. My purchase decision was made offline (traditional direct mail media channel), but my response was online -- transaction. I wonder which marketing departments got the credit?

DMNews : List leader outlines back to basics strategy for recovery - DMNews

Tue, 14 Jul 2009 21:09:57 +0000

It is encouraging to hear a positive, yet realistic take on the business. While companies like HubSpot are presenting social meda as a substitute for lists, we know from experience that the proper application of list data (online or offline) is essential for new customer acquisition.

DMNews : More words in average search query: Hitwise - DMNews

Thu, 12 Mar 2009 14:45:51 +0000

This should prove beneficial to the list industry as well. There are nearly 60,000 data cards in the public domain, representing thousands of mailing lists, databases, and other direct marketing programs. The more appropriate sources are likely to be identified as search engine agorithms improve to accomodate these more targeted searches.

DMNews : The Economic Challenge: List marketing in a tough economy - DMNews

Thu, 22 Jan 2009 23:06:33 +0000

I agree! Tendency to 'slash the budget' can make matters worse. There is an opportunity for list marketers to stand out right now by investing wisely. Mark makes a good point about the multi-channel approach -- it doesn't need to be complicated.

DMNews : Survey: Americans watching more videos - DMNews

Wed, 7 Jan 2009 17:27:14 +0000

We're not only watching them, we're creating them. Here's our first video tutorial for U.S. and international list buyers who are looking for an easy way to search for mailing lists >> http://www.youtube.com/watch?v=XfVZ7Clfm0s This video references the free list search tool that is available at http://lists.nextmark.com