Believe me, the last thing I want to do is hold the industry back, however, just like any other company, you just can't go posting all the details that have been intensely created, developed and tested before the time is appropriate. Right now, it's the only edge we have, so why would we jeopardize that? Unfortunately, the industry will remain segmented for a variety of reasons, not the least of which has to do with outdated ideas on how to capture the market that they're after or insisting on some elusive formula that guarantees success.

In essence, a lot of what has been developed is really no more useful than what has been around in traditional media for decades, ( X viewers = Y% of potential market). This is not the most efficient method to market, especially in this century. Online is even more challenging because in many instances, the entire experience is different, which requires employing a variety of methods in order to achieve the desired outcome.

At some point I will go in to more detail, however when you are under all sorts of agreements, e.g. non disclosure,etc. there's only so much detail that can be covered with out giving away years of research.

Yes, you are definitely evangelists for this medium, and you offer superb insight and information.

I do agree that there are issues with the tracking measurements that you raised, those metrics can be useful, but the problem is exactly as you stated, they clearly don't understand, simple as that. They are stuck somewhere between old media metrics, dated email campaigns, and trying to figure out how to capitalize on social media, etc. They're just not looking in the right areas.

Actually there are very specific ways that advertisers can measure their ROI, without trying to measure a "view". Unfortunately I can't go into detail because we have developed & continue to enhance a proprietary system that has nothing to do with such metrics or huge budgets. The clients we engage with know how maximize any involvement in Online Video with precise accuracy.