I'm a bit of a Podcast Hypocrite. I don't listen to any podcasts, let alone atheist podcasts, and yet I have one of my own. The SEB Podcast which I do with friend and believer Dave Hill of ***Dave Does the Blog. Like my blog, it's more of a general topic podcast than specifically about religion or atheism. Just two people offering opinions on things they probably have no real business talking about.
I don't tend to market my blog at all beyond the usual ping-google-twitter-and-other-services-when-I-update feature. I'm not even that good at leaving comments on other blogs. This is maybe the second or third I've ever left here.
I could probably have an even larger audience than I do now if I were to advertise, but I'm doing alright for mostly being word of mouth for the last almost 9 years.
I generally ignore it though some of the more obnoxious forms -- I'm looking at you "Messages From God Billboards" -- tend to annoy when I see them.
I've been doing the Twitter thing for awhile. I've got to have the world's most useless tweets ever.
I use Google Reader for my RSS subscriptions and it allows you to make use of a little bit of JavaScript to import my folders into my blog. I have a folder labeled Blog Roll that I link back to. Anytime I add or remove someone from that folder on Google Reader it shows up or disappears on my blog. You could even use multiple folders to break things down by categories if you want. Something I keep meaning to do.
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Brainchild