Jason Brett
24p20 comments posted · 1 followers · following 0
13 years ago @ Jason Brett - Pop Geek - Quickstart Guide to Tw... · 0 replies · +1 points
I would point at the date of my last blog post as an indication of how much I actually love to write, though!
13 years ago @ TechCrunch - Attorney General Tom C... · 0 replies · +1 points
14 years ago @ Jason Brett - Pop Geek - 5 Reasons Product Mana... · 0 replies · +1 points
14 years ago @ TechDrawl - Why Comment on Posts? · 0 replies · +1 points
14 years ago @ TechDrawl - The California State o... · 0 replies · +1 points
Thanks for your contribution, and welcome home!
14 years ago @ TechDrawl - ProductCamp Atlanta Cr... · 0 replies · +1 points
14 years ago @ Jason Brett - Pop Geek - Coming Soon: ProductCa... · 0 replies · +1 points
social networks which I suspect will help make ProductCamp a great
event.
The registration just went up this Friday, so I hope you'll stop by
http://productcampatlanta.eventbrite.com and sign up! Many
announcements and promotional efforts will kick into gear tomorrow, so
stay tuned!
Jason
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14 years ago @ Jason Brett - Pop Geek - @Twitter Revenue Model... · 0 replies · +1 points
And while I agree that we as users provide twitter with value, I don't know that I classify it as a "fair" exchange. In business, the concept of "fair" includes a service provider being compensated for a service by its users. Twitter has shown to date that it derives no value, only cost from yours and my presence.
Yes, there should be an upside in all of this, but Twitter keeps giving it away.
15 years ago @ Jason Brett - Pop Geek - Don't Engage Me · 0 replies · +1 points
The term "engage" clearly has multiple connotations, even when the dictionary definition stays consistent, and I should clarify that my rant above is specifically focused on the "rise above the noise" strategy that consists of "yelling" loud enough to be heard in these social networks.
Tactics such as the recent Facebook/Burger King stunt specifically come to mind, or the countless social media "coaches" and "strategists" who's key to winning in the social media world is based on a single "eyeballs" metric. This is the corrupted use of the term "engage" that I am railing against. And semantics be scuttled, I am a firm believer that every business worth its salt must allow customers to be the ones who "engage" us in the way that best fits them.
Our responsibility and key social media strategy (in my view) should be one of assistance to customers. For example, we use blogs and websites to provide easy access to answers, and to help customers make informed decisions. We watch the marketplace, which has become increasingly transparent to understand what our customers are saying about us, and about our industry.
But, if we use these media (and it is inevitable that many will) irresponsibly then they will suffer the same fate as email.
15 years ago @ Jason Brett - Pop Geek - How I found one of my ... · 0 replies · +1 points
I'm doing a couple of things. My paying gig is in product management working with a variety of products ranging from web hosting and messaging to most recently public WiFi hot spots.
I'm also working on a social networking related startup over at Jumbis.com.