en-us https://www.intensedebate.com/users/813493 Comments by EmilyMolitor http://smartblogs.com/socialmedia/2011/03/17/looking-back-at-sxsw-3-ideas-that-dominated-this-years-show/#IDComment135603045 I'll agree with you on this one Jesse, I saw topical marketing as huge at this year's SXSW. We've heard "content is king" for ages now, but it seemed more than ever that CONTEXT is as well. Thu, 17 Mar 2011 15:14:56 +0000 http://smartblogs.com/socialmedia/2011/03/17/looking-back-at-sxsw-3-ideas-that-dominated-this-years-show/#IDComment135603045 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105848314 Hi Tommy, That is definitely a good extra bit of advice for those who are also doing Facebook ads. Applying that information to your unpaid fan page management could be very effective. Is this something you are doing on your page? How is it working out? Mon, 25 Oct 2010 01:18:51 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105848314 http://smartblogs.com/socialmedia/2010/10/19/hiring-a-social-media-practitioner-what-do-you-look-for/#IDComment105848064 Thank you for your comment Andrew, and I totally agree. I want to highlight your last point--the fact that social media is a tool. By looking at social media as a tool, you help yourself define how and where to use it, and to what ends. Hiring for someone who knows how, when, and where to use it effectively is key. Mon, 25 Oct 2010 01:16:37 +0000 http://smartblogs.com/socialmedia/2010/10/19/hiring-a-social-media-practitioner-what-do-you-look-for/#IDComment105848064 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment105316540 Thank you Ramin for your comment. You definitely raise a lot of good points, but I still think that at a very basic level, the movie provides good lessons for start-ups. Not every company can or will be Facebook, that is completely right. However, Zuckerberg's story provides a lot of lessons. I think that while entrepreneurs often need to make many compromises along the way, keeping your eye on the ball--or the 3,000lb marlin, as it may be, is key. Thu, 21 Oct 2010 21:59:06 +0000 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment105316540 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment105314729 Thank you so much for your comment, I totally agree. It is hard to watch the movie and NOT respect Zuckerberg for his intensity and vision. Thu, 21 Oct 2010 21:51:17 +0000 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment105314729 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105314271 Hi Dylan, if you want to translate and post in Korean that is fine with me, as long as you attribute it to SmartBlog on Social Media. Thanks! Thu, 21 Oct 2010 21:48:26 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105314271 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105314163 Thanks for your comment. I think that the idea of communicating at off hours is totally dependent, as you mention, to where your audience is located. I have to say, however, that I have started posting at "off" hours for me (after work, weekends) and I have seen great engagement. It could be worth a test run for you! Good luck. Thu, 21 Oct 2010 21:47:38 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105314163 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105313943 Thanks Jay! Thu, 21 Oct 2010 21:45:57 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment105313943 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment104233789 Great call, Bill. That is definitely another important tactic to employ. Fri, 15 Oct 2010 23:28:47 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment104233789 http://smartblogs.com/socialmedia/2010/10/15/5-business-lessons-social-media-advocates-must-learn-before-they-can-earn-leadership-buy-in/#IDComment104148259 Great post Jesse. I'm sure a big part of this is figuring out where social media fits in a particular organization, whether it be marketing, PR, communications, ect. Did they touch on that at all in the session? Fri, 15 Oct 2010 12:25:58 +0000 http://smartblogs.com/socialmedia/2010/10/15/5-business-lessons-social-media-advocates-must-learn-before-they-can-earn-leadership-buy-in/#IDComment104148259 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment104019318 Hi Megan, that is a good question. Jay Baer actually mentioned that statistic in his presentation as one that came directly from Facebook itself. I'll dig around and see if I can find a source that directly quotes this, stay tuned! Thu, 14 Oct 2010 16:49:49 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment104019318 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment103997597 Thank you Jay! It was a great session, I learned a tremendous amount and I plan to use many of your suggestions as I work on the SmartBrief Fan Page. Also, the edge rank metric is fascinating! How did you find out about that? Thu, 14 Oct 2010 14:05:36 +0000 http://smartblogs.com/socialmedia/2010/10/14/how-to-make-your-facebook-content-top-news/#IDComment103997597 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103997136 Interesting point, and I definitely see where you are coming from. I think, in all honesty, it depends on the content someone is posting and their frequency of posts. I moderate the fan page for SmartBrief, for example, and post about once a day at the moment--but do not "like" or comment on every post. That said, I think it is a balance. As the admin, I admit, I often do (actually) like a lot of the content I post, so I "like" it on our fan page more often than the general fan. If I started posting 3x a day, and "liking" every post, I agree it would be total overkill and would decrease the legitimacy of my like in the eyes of any other fan. Thu, 14 Oct 2010 14:01:54 +0000 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103997136 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103486997 Thanks for you comment David, I totally agree. Have measures like these been working for you on your fan page? Have you found any one tactic particularly useful/rewarding? Mon, 11 Oct 2010 15:52:13 +0000 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103486997 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103478124 Thanks for you comment, Paddu. I agree, many of these seem obvious but I think that few companies really do this well. I know I am going to use them on our SmartBrief fan page, and I look forward to some positive changes. Good luck! Mon, 11 Oct 2010 14:42:43 +0000 http://smartblogs.com/socialmedia/2010/10/11/live-from-fbss-building-a-facebook-fan-base-by-adding-value/#IDComment103478124 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment103464126 Thank you Melissa! Mon, 11 Oct 2010 12:56:55 +0000 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment103464126 http://smartblogs.com/socialmedia/2010/10/08/life-from-fbss-brian-solis-on-giving-your-customers-something-to-talk-about/#IDComment103463786 Hi Katie, sorry that you did not find this more valuable. Another great example of this, in my opinion, is the IKEA campaign a few years ago. IKEA put their entire catalogue online and the first person who tagged themselves as each piece of furniture got it sent to them. Thus, IKEA customers were aligning themselves publicly to the coffee table, bed, or lounge chair that they liked best, and in turn, IKEA got a lot of free advertising. What is your favorite example? Mon, 11 Oct 2010 12:55:23 +0000 http://smartblogs.com/socialmedia/2010/10/08/life-from-fbss-brian-solis-on-giving-your-customers-something-to-talk-about/#IDComment103463786 http://smartblogs.com/socialmedia/2010/10/08/life-from-fbss-brian-solis-on-giving-your-customers-something-to-talk-about/#IDComment103462982 Thank you Sjkato, I am glad you found some value in this post. Have a good one! Mon, 11 Oct 2010 12:52:04 +0000 http://smartblogs.com/socialmedia/2010/10/08/life-from-fbss-brian-solis-on-giving-your-customers-something-to-talk-about/#IDComment103462982 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment102482649 Thanks Mike--I'm glad you liked the movie too. I really enjoyed it, even though I agree it got a bit "Hollywood" at moments. It certainly had me on the edge of my seat though! I apprecaite your comment, have a good one. Tue, 5 Oct 2010 14:52:05 +0000 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment102482649 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment102482461 Thanks Mikko! I am glad you agree, and I'm totally with you on your last point. Sometimes the pace of this industry is really tough, but it is definitely a part of why it is so exciting. Tue, 5 Oct 2010 14:50:43 +0000 http://smartblogs.com/socialmedia/2010/09/30/the-social-network-facebooks-lessons-for-innovators/#IDComment102482461