This is an excellent post about what is probably the most important aspect of business performance, i.e. ensuring that people who work together do so in as effective and efficient way as possible and do so while working towards a common goal. Sometimes businesses get too tied up with processes and technology they forget the fundamentals that, for the most part, it's their people who deliver their success.

Paul Slater
Mushcado Consulting

My recent post What’s In Your Portfolio

There are some staggering figures here. Not that long ago we were becoming worried about the amount of advertising spend that was moving from traditional channels to the web. Now it appears that advertising within social media alone is growing

There are some staggering figures here. Not that long ago we were becoming worried about the amount of advertising spend that was moving from traditional channels to the web. Now it appears that advertising within social media alone is growing, potentially at the expense of 'traditional' web based advertising. How times change!

Great post Catarina.

Focussing on what others need and desire and delivering it with passion and conviction is incredibly powerful and is what people really want in times of difficulty or change.

Glad to have discovered your blog.

Paul

Marc,

The e-book is great, especially for me as a Facebook virgin. I've been working my way through the book and now appreciate what I must and must not do in order for Facebook to work for my business.

With so many sites out there and opportunities for on-line networking it's important for small businesses to optimize their use of sites such as Twitter, Facebook and Linkedin (on top of their own web-sites and blogs). With a reported half a billion Facebook users (I do wonder how many are live accounts by the way) it's a fair bet that existing and potential clients/customers will use it and just as a few years back it was becoming the norm for all companies to have a web-site it now looks as though we are seeing the same with Facebook.

Your e-book is a very welcome, and timely, guide to getting Facebook right first time for a business.

Thanks again.

Paul
Mushcado Consulting

Denise,

Good points here. Much of the guidance and advice for businesses to make referrals comes from the US where the practice is extremely common and individuals don't feel they have to hold back in any way. Not the same the world over though.

Paul

There's no doubt that websites are becoming more flexible and being kept up to date via twitter steams and short blog postings etc. The fact remains however that for companies selling products or services it is information about those products and services that visitors to the site want to find easily. Providing that information is kept up to date there is a danger that all the interactive add-ons could be seen as a distraction. Just a thought.