I was thinking you could have sort of a small controlled explosion of lines around Allies that create new connections that are new beginnings. Possibly though, a fifth circle is Potential customers, between Ally and Discovery, which would allow for advertising, Allies, and other sources to push potential customers towards discovery. What do you think?

Matt, i think your diagram is great ideologically, and i think it could actually be a connection cycle -- where your allies help create new beginnings for you. I created a version of your diagram in a cycle form to show you what I mean. Great theory here. I put it up for you to check out at http://www.facebook.com/photo.php?pid=33537720&am... -- it's Creative Commons Attribution licensed, so you can use it as you wish if you simply attribute 365sketches.org